Fun Summer 2016 Marketing Brought to Light

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Are you a big fan of summer? Well, believe it or not, you’re not alone—Marketers love summer too! Whether the marketer is promoting brands at a large music festival, credit cards next to our favorite summer singer, coffee with our favorite Hershey bar, or our favorite Mexican Grill is giving away free chips and guac (we’re looking at you Chipotle), summertime is a great time for marketing! Not only for the marketers themselves but those who see the benefits too.Continue reading

Mint Your Future ft. Career Advice

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After returning from New Orleans, I think I can speak for most of us when I say we’re all experiencing some post-NOLA blues. From the beautiful weather, authentic food, being surrounded by marketers from all over the country, and let’s not forget the Hurricane drinks, it all made the weekend one that we will never forget.

One of the first seminars I attended was the “Career Advice” Q&A, which entailed four seasoned professionals with a wide range of industry experience.

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Meet-A-Marketer: Amanda DeVito From Butler/Till

Butler Till The culture at Butler/Till, one of the region’s premier media communications agencies, will go toe-to-toe with anyone in the industry.

I walked into their sprawling Jefferson Road facility only to be greeted with more warmth and excitement than I can normally handle. But by no means was this a bad thing; in fact, it was a pleasant surprise.

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3 Reasons Crowdsourcing Matters

 

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You may be familiar with crowdsourcing campaigns, odds are you’ve encountered more than you realize in your lifetime. Defined as the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers, crowdsourcing is likely to cross your path on regular basis.

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Can Valentines Day Be Considered A Holiday?

Can Valentines Day Be Considered A Holiday?

 

 

 

 

 

 

 

 

 

 

 

 

Can Valentines Day be considered a holiday?

Well, how exactly do we define a holiday today? According to Merriam-Webster, it’s a day of celebration; a day when most people don’t have to work.

Based on that, Valentines Day certainly is a holiday, or maybe it’s not. Regardless, every February, millions if not, billions flock to stores to swoon their loved ones. But given that it’s not even considered a holiday in the traditional sense, what is it that drives so many crazy?

 

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Meet-A-Marketer: Lauren Dixon

Dixon Schwabl Logo Meet-A-Marketer

 

 

 

 

It should have been a relatively ordinary day for Lauren Dixon and her team; sleeves should have been rolled, computers on with fingers typing, and ultimately, work should have gotten done — but as it turned out, Mother Nature had other plans in store for them, and a seemingly ordinary day in 2001 changed Dixon Schwabl forever.

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Hello, Millennial Generation? Are You There?

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Who are millennials you ask? The answer is, no one quite knows. The millennial generation, generally accepted as anyone born between roughly 1980 and 2000, is a generation plagued by an air of question and misunderstanding from previous generations who don’t quite understand how these technologically-consumed people work.

So given all the misunderstanding, how are marketers expected to reach millions of individuals who are currently in (or nearing) the primes of their careers?

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SJFC Students Are Champions!

Would you believe me if I told you that a team made up of five SJFC accounting students recently came in first place at a national tax competition? Well you should, because the weekend of January 15th saw them do just that at the Deloitte FanTAXtic Competition held in Dallas, Texas.

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