The Effectiveness of Email Marketing: A Consumer Perspective

How effective are the email marketing campaigns from our favorite brands and stores? We take a consumer approach to investigate this question. With busy lifestyles that are always on the go, social media accounts to manage, and a large number of advertisements connecting with consumers through different mediums, traditional email marketing is beginning to look […]

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Marketing History: Where Will It Go Next?

Marketing /’märkediNG/ n. is the action or business of promoting and selling products or services; whether that means sporting goods in today’s modern landscape or food items like grain in primitive societies hundreds or thousands of years ago, marketing, in some form, has been around forever. Check us out on:

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Hello, Millennial Generation? Are You There?

                    Who are millennials you ask? The answer is, no one quite knows. The millennial generation, generally accepted as anyone born between roughly 1980 and 2000, is a generation plagued by an air of question and misunderstanding from previous generations who don’t quite understand how these […]

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