Life Skills Workshop 2019

On Saturday, November 16th, the School of Business hosted its first ever ‘Life Skills Workshop’ an unprecedented event to give students opportunities to learn about critical life skills in order to prepare for the workforce and differentiate themselves in today’s fast paced global economy.

Professor Adam Crandall, ’09

The idea for the workshop started with Professor Adam Crandall, who held a LinkedIn workshop at a meeting held by Fisher’s chapter of the American Marketing Association (AMA) earlier this fall. After receiving much positive feedback about the workshop, Crandall decided to do a more detailed version of the event for students across campus who could benefit from his knowledge. AMA worked alongside with Professor Crandall to plan, organize, and host the event. 

Emily Risch, AMA Co-President and Clay Bailey, AMA VP of Communications, welcome attendees to the event

Dee Kerr, Keynote Speaker

Professor Ron Sicker and Professor Adam Crandall, ’09

The event’s schedule was jam-packed with professional development and networking opportunities for students of all ages and majors. The keynote speaker of the event was Dee Kerr, who is currently an Executive Manager at Carbon 3D Printing and has held a multitude of executive positions at companies in Silicon Valley. After Kerr’s presentation, Crandall gave students a multitude of tips for advancing their LinkedIn profiles to make them appealing to job recruiters. He was assisted by Karen Benjamin, owner of World Leaders Sales Recruiting, and Professor Ron Sicker. 

From Left: Luke Zulauf ‘17, Dee Kerr, Adam Crandall, Danielle Reigel ‘18, Karen Benjamin, Tony Ciero

Benjamin, Sicker, and Kerr were also participants on the panel of professionals who answered questions from students about topics like interviewing and making valuable connections with colleagues. Also on the panel were Fisher business alumna Luke Zulauf ‘17 and Danielle Riegel ‘18, along with Tony Ciero, an independent consultant at Amcor International.

AMA Co-Presidents Rebecca Brant and Emily Risch with Professor Adam Crandall, ’09

During the event, the Alpha pledge class of Delta Sigma Pi held a headshot fundraiser for event attendees. This was just one of numerous activities that the pledge class and overall chapter has done so far this semester. 

The event had a great turnout, with over 100 students in attendance. Students gave overwhelmingly positive feedback about the benefits of the event, many requesting that the workshop be a recurring one each semester.

Members of SJFC AMA with Professor Ron Sicker

“We’ve been looking for ways to bring business students together to benefit all of them and I think we’ve found it.” said AMA Co-President and senior marketing student Emily Risch. “Professor Crandall did an amazing job bringing this event together and I really hope the School of Business student leaders can continue to put on events like this to benefit the business school as a whole.” 

Posted in Business, Career advice, Digital Marketing, Events, Millennials, Networking, SJFC, SJFCAMA, Social Media, Tips & Advice, Uncategorized, Women in Marketing.

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