How to Become a Top Small Chapter

As our chapter looks to continue our success and grow in the upcoming years, we sought guidance from schools like Carnegie Mellon University, Rowan University, Texas Southern University, and Northwestern Ohio University, who were all ranked in the Top 5 Small Chapters of AMA in 2016.
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The Effectiveness of Email Marketing: A Consumer Perspective

Email Marketing

How effective are the email marketing campaigns from our favorite brands and stores? We take a consumer approach to investigate this question.
With busy lifestyles that are always on the go, social media accounts to manage, and a large number of advertisements connecting with consumers through different mediums, traditional email marketing is beginning to look outdated to young consumers. However, despite the flaws, email marketing is an embedded, and still successful, concept of marketing to the American people. Here, we’re talking about the good, the bad, and the ugly of email marketing and what makes it successful.

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Fun Summer 2016 Marketing Brought to Light

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Are you a big fan of summer? Well, believe it or not, you’re not alone—Marketers love summer too! Whether the marketer is promoting brands at a large music festival, credit cards next to our favorite summer singer, coffee with our favorite Hershey bar, or our favorite Mexican Grill is giving away free chips and guac (we’re looking at you Chipotle), summertime is a great time for marketing! Not only for the marketers themselves but those who see the benefits too.Continue reading

Welcome To Crazy Dog T-Shirts!

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If I had to describe my experience at Crazy Dog T-Shirts in one word it would be Seamless /sēm-les/ a: moving from one thing to another easily without any interruptions or problems. For a company specializing in funny t-shirts, they had absolutely no trouble getting down to business.

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