Marketing is a vast and unique field. It is overflowing with information, but how are marketers successful? Here are some basic terms that every marketer needs to know in order to succeed… Marketing Mix: The notorious 4 P’s of Marketing… Price, Place, Product, Promotion. Market: The group of potential buyers. Target Market: The specific group […]

Marketing Week connects over 400 students to professional development opportunities in the community! This year we celebrated Marketing Week from October 16th – 20th , 2017 attracting more than 400 students to interact with professionals from 20 different local and national companies through panels, workshops, and speakers. There were 12 different events inviting current and […]

Experiential Marketing On October 13, myself and other AMA eboard member, Megan Yeaple, were able to attend the University of Wisconsin – Whitewater 10th Annual AMA Regional Conference (UWWRC) for the second year in a row.     Our journey to Wisconsin started at 5:30 a.m. on Thursday October 12, as we made our way […]

How to perfect your resume Your resume gives your hopeful future employer a snapshot of who you are, ultimately helping you land an interview. But with hundreds of resumes and applications being sent in for the same internship or job, how can your resume stand out? Here are 6 tips to perfect your resume to […]

New school marketing techniques that are worthwhile Times change and so should your marketing practices. It may be hard to change from what you’ve always done to something you’ve never done but there’s one thing to keep in mind: