5 Benefits of Social Media Marketing

5 Benefits of Social Media Marketing

By : Marissa Schneggenburger

Social Media Marketing is quickly becoming one of the most popular forms of marketing due to it’s convenience, affordability, and reach. Check out these five benefits to find out why social media marketing can be one of the most effective way to reach your audience while still be engaging and on budget.

  1. Accessibility

It can be so easy to reach a large audience using social media platforms. Social media is extremely popular today and consumers are utilizing this technology now more than ever. With the click of a button you can reach hundreds of people in minutes.

  1. More Conversions

There are countless statistics showing how popular different platforms are among different demographics. Because of this, targeting specific audiences has never been easier. You can customize audiences to reach your true target market. Such high relevance leads to more conversions because your target market will be truly interested in your content.

  1. Increased Brand Recognition

The more you post, the more people you can reach and the more people will see you. Social media users become connected to the brands they follow allowing your brand to be more recognizable among the public. Social media is one of the easiest ways to engage with your audience and identify your target customer.

  1. Affordability

Advertising on social media can be extremely affordable depending on your goals. A boosted post on Facebook can be as little as $5 and allow you to reach hundreds of people. With todays technology you can set limits and budgets to customize your spend amount.

  1. Customer Insights

Social media platforms are providing more and more tools which give users insights into who is viewing their content. It is possible to see how many people you have reached, how many have clicked on your content, who is viewing your pages, etc. All of this information can be extremely valuable in creating future content and products.

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