3 Reasons Crowdsourcing Matters













You may be familiar with crowdsourcing campaigns, odds are you’ve encountered more than you realize in your lifetime. Defined as the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers, crowdsourcing is likely to cross your path on regular basis.

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Are Fantasy Sports On The Verge Of Taking Over?

fanduel-logotagline-dark-e1424199839406Sports have always been a major part of our society. In the United States, sports are everything — It’s what brings us together; where we form lifelong friendships; and create memories that’ll last a lifetime. That said, in today’s society, the love, the passion, the obsession with sports has been taken to a completely unprecedented level with fantasy sites, most of which we can attribute to technology.

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Hello, Millennial Generation? Are You There?












Who are millennials you ask? The answer is, no one quite knows. The millennial generation, generally accepted as anyone born between roughly 1980 and 2000, is a generation plagued by an air of question and misunderstanding from previous generations who don’t quite understand how these technologically-consumed people work.

So given all the misunderstanding, how are marketers expected to reach millions of individuals who are currently in (or nearing) the primes of their careers?

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Social Media: One Update Fits All?

Social Media

With every update, comes new and improved features…or should I say ‘recycled’ features.  I can’t help but notice that certain social channels are starting to look more and more like each other.  They are constantly trying to revamp their services to give their users the latest and greatest technology. However, some of their methods have started to change and distinguishing lines have been blurred.

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