There are so many opportunities to network at the American Marketing Association International Collegiate Conference and it starts with listening.
One of the events that was attended by several students this past week was the Sales Certificate Program. During this program, students received a sales certification after attending two separate sessions where they listened to sales professionals from several companies, including AeroTek, TekSystems, ABC Supply Company, and Northwestern Mutual. Here, a panel of employees from each of the companies talked about the importance of selling, beginning at its most basic forms as well as the foundations of sales: presenting & closing, and report & needs assessment.
Black Friday is the hidden holiday we love and hate. It cuts into family time and our precious sleep, and the past couple years has seen it cut into our turkey consumption as stores have begun opening earlier and earlier. But as we set our tents and lawn chairs up in aisle A3 of Target’s parking lot hours before their doors even open, one has to wonder: Is it even worth it?