Why Brands Are Turning to Snapchat

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How many advertisements do you see in a single day? Probably thousands and advertisers are still trying to get you to see more. This being said, the market is completely oversaturated with these ads and getting a message across to consumers is more difficult than ever. Knowing this, advertisers are getting creative to ensure that their message is getting into the head (and hand) of the consumer.

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The Effectiveness of Email Marketing: A Consumer Perspective

Email Marketing

How effective are the email marketing campaigns from our favorite brands and stores? We take a consumer approach to investigate this question.
With busy lifestyles that are always on the go, social media accounts to manage, and a large number of advertisements connecting with consumers through different mediums, traditional email marketing is beginning to look outdated to young consumers. However, despite the flaws, email marketing is an embedded, and still successful, concept of marketing to the American people. Here, we’re talking about the good, the bad, and the ugly of email marketing and what makes it successful.

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Fun Summer 2016 Marketing Brought to Light

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Are you a big fan of summer? Well, believe it or not, you’re not alone—Marketers love summer too! Whether the marketer is promoting brands at a large music festival, credit cards next to our favorite summer singer, coffee with our favorite Hershey bar, or our favorite Mexican Grill is giving away free chips and guac (we’re looking at you Chipotle), summertime is a great time for marketing! Not only for the marketers themselves but those who see the benefits too.Continue reading

A Look Inside This Years Mother’s Day Campaigns

Mother's Day

When I think of Mother’s Day I think of being with my family, and my mom, of course, an abundance of cards that read, “I don’t know what I would do without you mom,” and the numerous Mother’s Day commercials on television.

As Mother’s Day approaches, it’s only right to look at all of the Mother’s Day campaigns companies have spent creating this year. Companies recognize the importance of creating campaigns for each holiday, not only to get people’s attention but to market their brand in a way that presents their personality.Continue reading

5 Tips To Make The Most Of Your Internship

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Whether you’re finishing up an internship or just starting to look for one, there is one thing to keep in mind: no matter what company or industry you choose, an internship provides you with valuable experience in the field and you’re getting the opportunity to work with local professionals. You made it through a couple rounds of interviews and they want to work with you to see what you can do, so here five internship tips so you can make the most of it.

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