Marketing History: Where Will It Go Next?

Marketing /’märkediNG/ n. is the action or business of promoting and selling products or services; whether that means sporting goods in today’s modern landscape or food items like grain in primitive societies hundreds or thousands of years ago, marketing, in some form, has been around forever. Check us out on:

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Are Fantasy Sports On The Verge Of Taking Over?

Sports have always been a major part of our society. In the United States, sports are everything — It’s what brings us together; where we form lifelong friendships; and create memories that’ll last a lifetime. That said, in today’s society, the love, the passion, the obsession with sports has been taken to a completely unprecedented […]

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Hello, Millennial Generation? Are You There?

                    Who are millennials you ask? The answer is, no one quite knows. The millennial generation, generally accepted as anyone born between roughly 1980 and 2000, is a generation plagued by an air of question and misunderstanding from previous generations who don’t quite understand how these […]

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Rivalries In Business: Who’s The Real Winner?

                For generations people have been entertained by the epic battles of their time. Whether it was the Capulet’s and the Montague’s in Shakespeare’s Romeo and Juliet, the New York Yankees against the BostonRed Sox, or the Beatles versus the Stones, rivalries are everywhere. However, some of the most epic rivalries […]

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Doing The Impossible: Marketing Controversial Products

When it comes to selling the masses on controversial products, marketers are given a seemingly impossible task. Not only do they have to deal with strict rules and regulations, but they’re constantly bombarded with outcry from nay-sayers willing to do anything to tear them down. From tobacco and alcohol to abortion medications and energy drinks, […]

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Merry Marketing!

It’s the most wonderful time of the year! With Christmas only days away, it’s hard to think about anything but this beautiful time of giving and joy. For marketers, this season is one of the top ones to think both creatively and strategically to make the most out of the opportunity where everyone is looking to […]

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The Art of Selling

Whether you’re a college graduate applying for jobs or it’s already in your job title, nearly everyone is involved in sales of some sort throughout their life. Like many things in life, practice and experience lead to better sales skills. But, because everyone is involved in personal selling at some point or another, here are a […]

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How Women Are Changing The Marketing World

Most people may believe that women wanted to be involved in the world of marketing because they were all about creating pretty brochures and planning parties. Shockingly, marketing is the preferred occupation of many aspiring women. The attraction extends far beyond traditional perceptions. Check us out on:

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The Truth About Black Friday: Is it all hype?

Black Friday is the hidden holiday we love and hate. It cuts into family time and our precious sleep, and the past couple years has seen it cut into our turkey consumption as stores have begun opening earlier and earlier. But as we set our tents and lawn chairs up in aisle A3 of Target’s […]

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