There are so many opportunities to network at the American Marketing Association International Collegiate Conference and it starts with listening.
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Eight Marketing Terms Everyone Should Know
A lot goes into a marketing plan for a product or service, and there are a lot of misconceptions about what marketing really is and how it works in the professional world.
Continue ReadingAMA Students Attend Temple University’s Conference
On November 11th, members of the board for the club took an adventure to Philadelphia’s Temple University to enhance our professional development skills.
Continue ReadingThree Halloween Marketing Tactics for 2016
Halloween offers a great chance for businesses to launch some fun and interesting marketing campaigns. These Halloween-themed promotions can help businesses entice new customers and get them through the door!
Continue ReadingWhy Brands Are Turning to Snapchat
How many advertisements do you see in a single day? Probably thousands and advertisers are still trying to get you to see more. This being said, the market is completely oversaturated with these ads and getting a message across to consumers is more difficult than ever. Knowing this, advertisers are getting creative to ensure that […]
Continue ReadingThe Effectiveness of Email Marketing: A Consumer Perspective
How effective are the email marketing campaigns from our favorite brands and stores? We take a consumer approach to investigate this question. With busy lifestyles that are always on the go, social media accounts to manage, and a large number of advertisements connecting with consumers through different mediums, traditional email marketing is beginning to look […]
Continue ReadingFun Summer 2016 Marketing Brought to Light
Are you a big fan of summer? Well, believe it or not, you’re not alone—Marketers love summer too! Whether the marketer is promoting brands at a large music festival, credit cards next to our favorite summer singer, coffee with our favorite Hershey bar, or our favorite Mexican Grill is giving away free chips and guac […]
Continue ReadingStarting Small: Why Interning At Small Companies Is Worth It
Whenever I imagined the internships I’d have during college or over my summer vacations, I dreamed only of interning at the area’s top agencies with a pre-established well-renowned internship program.
Continue ReadingA Look Inside This Years Mother’s Day Campaigns
When I think of Mother’s Day I think of being with my family, and my mom, of course, an abundance of cards that read, “I don’t know what I would do without you mom,” and the numerous Mother’s Day commercials on television. As Mother’s Day approaches, it’s only right to look at all of the […]
Continue Reading5 Tips To Make The Most Of Your Internship
Whether you’re finishing up an internship or just starting to look for one, there is one thing to keep in mind: no matter what company or industry you choose, an internship provides you with valuable experience in the field and you’re getting the opportunity to work with local professionals. You made it through a couple […]
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