Fun Summer 2016 Marketing Brought to Light

Are you a big fan of summer? Well, believe it or not, you’re not alone—Marketers love summer too! Whether the marketer is promoting brands at a large music festival, credit cards next to our favorite summer singer, coffee with our favorite Hershey bar, or our favorite Mexican Grill is giving away free chips and guac […]

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5 Tips To Make The Most Of Your Internship

  Whether you’re finishing up an internship or just starting to look for one, there is one thing to keep in mind: no matter what company or industry you choose, an internship provides you with valuable experience in the field and you’re getting the opportunity to work with local professionals. You made it through a couple […]

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St. John Fisher is Officially Sales Certified

One of the events that was attended by several students this past week was the Sales Certificate Program. During this program, students received a sales certification after attending two separate sessions where they listened to sales professionals from several companies, including AeroTek, TekSystems, ABC Supply Company, and Northwestern Mutual. Here, a panel of employees from […]

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Make The Most Of Your Campaign: It’s all about the gifts!

Kim R. Todora, public relations and media outreach manager of Promotional Products Association International (PPAI) spoke on the power of promotional products in the marketing world. While working at the 113 year old company, Kim learned the power of promotional products, which were once overlooked, and how they affect buyers. Today, promotional products are the […]

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Mint Your Future ft. Career Advice

            After returning from New Orleans, I think I can speak for most of us when I say we’re all experiencing some post-NOLA blues. From the beautiful weather, authentic food, being surrounded by marketers from all over the country, and let’s not forget the Hurricane drinks, it all made the […]

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Meet-A-Marketer: Fundraising Tips From Sarah Campagna

Fundraising, while it may seem like an intimidating and daunting task, it’s really no different than sales, well, besides the fact that you’re selling an intangible object: the feeling the individual gets from donating [or the recognition they want]. So, if you’re someone who’s timid about asking someone for money, here are a few tips courtesy […]

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