Make The Most Of Your Campaign: It’s all about the gifts!

Make the most of your marketing campaign

SJFC AMA Vice President Casey with Kim Todora of PPAI!

Kim R. Todora, public relations and media outreach manager of Promotional Products Association International (PPAI) spoke on the power of promotional products in the marketing world.

While working at the 113 year old company, Kim learned the power of promotional products, which were once overlooked, and how they affect buyers. Today, promotional products are the 8th fastest growing medium in media, and, surprisingly, are the only form of marketing that buyer’s say “thank you” to. Though surprising to some people, listening to Kim’s talk on the power of promotional products, there are truly no other forms of marketing that buyers are thankful to receive.

Putting yourself in the shoes of the buyer, it’s hard to recall the last time you were thankful for the commercial that interrupted your show, the promotion that was heard on your Pandora station, or the dozens of emails that appear daily in your inbox. However, when you receive something as small as a flash drive, or even a shirt, chances are, your automatic response is to say “thank you.”

 

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The Power of the Personal Brand

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We’ve all come to understand what it means for companies to have an identified brand that they are defined by. What is often overlooked, is the fact that each and every one of us have our personal brand. Every day we share our personal brand whether we realize it or not. When we meet someone for the first time, pass a stranger in the hall, or pick up our groceries, the way we look, speak, behave, as well as what we post online all represent our own personal brand.

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