The Power of the Personal Brand

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We’ve all come to understand what it means for companies to have an identified brand that they are defined by. What is often overlooked, is the fact that each and every one of us have our personal brand. Every day we share our personal brand whether we realize it or not. When we meet someone for the first time, pass a stranger in the hall, or pick up our groceries, the way we look, speak, behave, as well as what we post online all represent our own personal brand.

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