B.R.A.V.I.N.G. The following idea of BRAVING from Berne Brown’s Super Soul Sessions: The Anatomy of Trust. The link to the video can be found at the end of this blog. Trust is an essential component of any type of relationship. The foundations for trust consist of several different parts that can be represented using the […]
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Marketing vs. Accounting: Do They Have Anything in Common?
To the common folk, marketing and accounting seem like two very separate areas in business. One is the image and representation of the company, while the other is the behind the scenes work with financials and budgets. But they are pretty close, or at least they need to be. Marketers need to be aware of […]
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Regional Conference 2019
On Saturday, November 23rd, the St. John Fisher College chapter of the American Marketing Association (AMA) hosted its second annual regional conference. The day was full of networking opportunities, guest speakers, and professional development for students. The theme of the conference was “Be the Change,” echoing the AMA’s theme for their […]
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Life Skills Workshop 2019
On Saturday, November 16th, the School of Business hosted its first ever ‘Life Skills Workshop’ an unprecedented event to give students opportunities to learn about critical life skills in order to prepare for the workforce and differentiate themselves in today’s fast paced global economy. The idea for the workshop started with Professor Adam Crandall, who […]
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Canva 101
Easily create seamless designs with the free online platform Canva. Perfect for students to use, to create the perfect designs for your projects! Canva 101: To begin start by using a Canva pre made template or start from scratch by uploading your own picture. Canva gives you endless options while choosing your templates. Pick from […]
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5 Reasons Why Volunteering Is Important
Why Volunteer? In today’s world, many businesses are looking for potential employees who embody their company’s image and message. The increase in technology that allows for rapid communication has dramatically increased within the past few decades. This has led to increased pressure on companies to adopt a more sustainable strategy to create strong and positive […]
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Outbound Sales Competition Tips
This week during the general meeting we went over some tips and strategies for the AMA Outbound Sales Competition that will be happening during November. The case this year is presented by Sherwin Williams. In the first round, contestants will have 1-3 minutes to set a time to meet with a local contractor, Sam, to […]
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Marketing Love- Valentine’s Day & Marketing
Although Valentine’s Day does have historical roots, it’s often classified as the classic Hallmark holiday that was popularized by greeting card and candy companies. Valentine’s Day came to the United States in 1847, when Ester Howard became inspired to mass-produce valentines cards after receiving one from England. People became accustomed to having ready-made cards for […]
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AMAzing Alumni Event
On Friday, January 25th the AMA held their 3rd annual Alumni event and it was a huge success! This event fosters the relationship between current students and graduates in the business field as established professionals. Staying in touch with the alumni who have shaped AMA into what it is today is crucial for the success […]
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