On Saturday, November 23rd, the St. John Fisher College chapter of the American Marketing Association (AMA) hosted its second annual regional conference. The day was full of networking opportunities, guest speakers, and professional development for students. The theme of the conference was “Be the Change,” echoing the AMA’s theme for their […]

Why Volunteer? In today’s world, many businesses are looking for potential employees who embody their company’s image and message. The increase in technology that allows for rapid communication has dramatically increased within the past few decades. This has led to increased pressure on companies to adopt a more sustainable strategy to create strong and positive […]

Although Valentine’s Day does have historical roots, it’s often classified as the classic Hallmark holiday that was popularized by greeting card and candy companies. Valentine’s Day came to the United States in 1847, when Ester Howard became inspired to mass-produce valentines cards after receiving one from England. People became accustomed to having ready-made cards for […]

On Friday, January 25th the AMA held their 3rd annual Alumni event and it was a huge success! This event fosters the relationship between current students and graduates in the business field as established professionals. Staying in touch with the alumni who have shaped AMA into what it is today is crucial for the success […]