The latest news, trends and events in the marketing world.

Marketing Love- Valentine’s Day & Marketing

Although Valentine’s Day does have historical roots, it’s often classified as the classic Hallmark holiday that was popularized by greeting card and candy companies. Valentine’s Day came to the United States in 1847, when Ester Howard became inspired to mass-produce valentines cards after receiving one from England. People became accustomed to having ready-made cards for […]

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AMAzing Alumni Event

On Friday, January 25th the AMA held their 3rd annual Alumni event and it was a huge success! This event fosters the relationship between current students and graduates in the business field as established professionals. Staying in touch with the alumni who have shaped AMA into what it is today is crucial for the success […]

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SJFC AMA’s First Regional Conference Recap

SJFC AMA Hosts Their First Regional Conference By: Marissa Schneggenburger St. John Fisher College’s Chapter of the American Marketing Association hosted their first regional conference on November 3rd, 2018. The conference had about 40 attendees from schools throughout the Western New York area including Niagara University, Ithaca College, and RIT. Karma Water, a local company […]

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