The latest news, trends and events in the marketing world.

SJFC AMA’s First Regional Conference Recap

SJFC AMA Hosts Their First Regional Conference By: Marissa Schneggenburger St. John Fisher College’s Chapter of the American Marketing Association hosted their first regional conference on November 3rd, 2018. The conference had about 40 attendees from schools throughout the Western New York area including Niagara University, Ithaca College, and RIT. Karma Water, a local company […]

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Sustainable Marketing By: Marissa Schneggenburger

Sustainable Marketing By: Marissa Schneggenburger With our current environmental crisis, many consumers have become more aware of the products they are buying and the companies they are supporting. Many companies are turning to sustainable practices in order to appeal to customers, increase the longevity of their company, and help the environment. These companies are practicing […]

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