The SJFC AMA Blog
The latest news, trends and events in the marketing world.
Marketing is a vast and unique field. It is overflowing with information, but how are marketers successful? Here are some basic terms that every marketer needs to know in order to succeed… Marketing Mix: The notorious 4 P’s of Marketing… Price, Place, Product, Promotion. Market: The group of potential buyers. Target Market: The specific group […]
Marketing Week connects over 400 students to professional development opportunities in the community! This year we celebrated Marketing Week from October 16th – 20th , 2017 attracting more than 400 students to interact with professionals from 20 different local and national companies through panels, workshops, and speakers. There were 12 different events inviting current and […]
Experiential Marketing On October 13, myself and other AMA eboard member, Megan Yeaple, were able to attend the University of Wisconsin – Whitewater 10th Annual AMA Regional Conference (UWWRC) for the second year in a row. Our journey to Wisconsin started at 5:30 a.m. on Thursday October 12, as we made our way […]
How to perfect your resume Your resume gives your hopeful future employer a snapshot of who you are, ultimately helping you land an interview. But with hundreds of resumes and applications being sent in for the same internship or job, how can your resume stand out? Here are 6 tips to perfect your resume to […]
New school marketing techniques that are worthwhile Times change and so should your marketing practices. It may be hard to change from what you’ve always done to something you’ve never done but there’s one thing to keep in mind:
If it’s not broken, don’t fix it! Despite the increasing digitalization of today’s world, some classic marketing techniques still remain effective. Marketing is changing and adapting with the times, but certain elements appear as if they will be present for the road ahead. From theatricality to psychological hooks, here are five marketing techniques that remain […]
What marketing strategies stick out to consumers? According to studies done by Red Crow Marketing, the average consumer is faced with between 4,000 and 10,000 ads a day. If you’re in a world of marketing directly to these consumers, the one question that should jump to mind is which strategies, in particular, will stick out?
As our chapter looks to continue our success and grow in the upcoming years, we sought guidance from schools like Carnegie Mellon University, Rowan University, Texas Southern University, and Northwestern Ohio University, who were all ranked in the Top 5 Small Chapters of AMA in 2016.
There are so many opportunities to network at the American Marketing Association International Collegiate Conference and it starts with listening.
The power of networking can truly go a long way. In the case of chapter leaders at the 39th annual American Marketing Association International Collegiate Conference in New Orleans, Louisiana, this proves to be especially true.