The SJFC AMA Blog
The latest news, trends and events in the marketing world.
Why Internships Are Better Than a College Course
College courses are a tool that allow you to gain the knowledge and insight necessary to succeed in a particular field. The problem with college courses is that they don’t simulate real life experiences that take place in an organization.
Creating a Resume That Will Stand out
As marketing majors, most of us know that the most important thing we can sell is ourselves. We need to talk the talk and walk the walk that our future employers want to see.
Eight Marketing Terms Everyone Should Know
A lot goes into a marketing plan for a product or service, and there are a lot of misconceptions about what marketing really is and how it works in the professional world.
Tips For Creating Your Personal Brand
A personal brand demonstrates you understand your true self and allows you to form better connections with people.
AMA Students Attend Temple University’s Conference
On November 11th, members of the board for the club took an adventure to Philadelphia’s Temple University to enhance our professional development skills.
Positioning Yourself For Your First Job
Positioning yourself for your very first job is not a walk in the park. It takes time, planning and knowledge about the job you’re applying for.
Small Business Saturday and Why It’s Important
Annually, Black Friday is the biggest holiday shopping event of the year contributing around 30 percent of annual retail sales from Black Friday to Christmas alone, according to thebalance.com. Between 2011-2014, over $220 billion was spent by roughly 547 million consumers on Black Friday.
The Evolution of Social Media Marketing
In today’s digital age brands are faced with a new challenge of marketing to their consumers across social media platforms.
The Importance of SEO Copy in Websites
I’m sure you’ve heard someone say “SEO” a million times. And if you haven’t I bet you’re probably sitting there thinking “What is, SEO, and SEO copy?
The Importance of Company Branding In Small and Large Businesses
When thinking about branding, the first thing that comes to mind is what makes the company stand out. Is it the logo, a motto, or the business strategy? What else makes a company unique?