The SJFC AMA Blog
The latest news, trends and events in the marketing world.
Tips For Creating Your Personal Brand
A personal brand demonstrates you understand your true self and allows you to form better connections with people.
AMA Students Attend Temple University’s Conference
On November 11th, members of the board for the club took an adventure to Philadelphia’s Temple University to enhance our professional development skills.
Positioning Yourself For Your First Job
Positioning yourself for your very first job is not a walk in the park. It takes time, planning and knowledge about the job you’re applying for.
Small Business Saturday and Why It’s Important
Annually, Black Friday is the biggest holiday shopping event of the year contributing around 30 percent of annual retail sales from Black Friday to Christmas alone, according to thebalance.com. Between 2011-2014, over $220 billion was spent by roughly 547 million consumers on Black Friday.
The Evolution of Social Media Marketing
In today’s digital age brands are faced with a new challenge of marketing to their consumers across social media platforms.
The Importance of SEO Copy in Websites
I’m sure you’ve heard someone say “SEO” a million times. And if you haven’t I bet you’re probably sitting there thinking “What is, SEO, and SEO copy?
The Importance of Company Branding In Small and Large Businesses
When thinking about branding, the first thing that comes to mind is what makes the company stand out. Is it the logo, a motto, or the business strategy? What else makes a company unique?
Three Halloween Marketing Tactics for 2016
Halloween offers a great chance for businesses to launch some fun and interesting marketing campaigns. These Halloween-themed promotions can help businesses entice new customers and get them through the door!
Three Tips for Writing a Cover Letter
A cover letter can help a job seeker stand out from the other qualified candidates that are applying for the particular job. At worst, it can make a guaranteed candidate look uncreative. Unfortunately, most cover letters are somewhat generic, making them boring. Ask yourself this question, would your cover letter keep your attention if it […]
Why Brands Are Turning to Snapchat
How many advertisements do you see in a single day? Probably thousands and advertisers are still trying to get you to see more. This being said, the market is completely oversaturated with these ads and getting a message across to consumers is more difficult than ever. Knowing this, advertisers are getting creative to ensure that […]