SJFC AMA Blog

The SJFC AMA Blog

The latest news, trends and events in the marketing world.

Small Business Saturday and Why It’s Important

Annually, Black Friday is the biggest holiday shopping event of the year contributing around 30 percent of annual retail sales from Black Friday to Christmas alone, according to thebalance.com. Between 2011-2014, over $220 billion was spent by roughly 547 million consumers on Black Friday.

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