SJFC AMA Blog

The SJFC AMA Blog

The latest news, trends and events in the marketing world.

Small Business Saturday and Why It’s Important

Annually, Black Friday is the biggest holiday shopping event of the year contributing around 30 percent of annual retail sales from Black Friday to Christmas alone, according to thebalance.com. Between 2011-2014, over $220 billion was spent by roughly 547 million consumers on Black Friday.

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Three Tips for Writing a Cover Letter

A cover letter can help a job seeker stand out from the other qualified candidates that are applying for the particular job. At worst, it can make a guaranteed candidate look uncreative. Unfortunately, most cover letters are somewhat generic, making them boring. Ask yourself this question, would your cover letter keep your attention if it […]

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Why Brands Are Turning to Snapchat

How many advertisements do you see in a single day? Probably thousands and advertisers are still trying to get you to see more. This being said, the market is completely oversaturated with these ads and getting a message across to consumers is more difficult than ever. Knowing this, advertisers are getting creative to ensure that […]

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How to Achieve a Happy Work-Life Balance

For some people, trying to balance the demands of their career and  personal life is very tough to accomplish. Achieving this goal, which is the elusive “work-life balance” can often feel impossible. Here are a few steps that can help every person dealing with this challenge achieve their goal!

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How to Engage Millennials in The Work Place

As millennials are graduating from college and starting to enter the workforce, employers are starting to see that their workplace is becoming more and more millennial-based. While some may have thought that millennials were too interested in their social media platforms, especially since they are the “dot.com” generation, it is an inevitable fact that baby-boomers […]

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