The SJFC AMA Blog
The latest news, trends and events in the marketing world.
College courses are a tool that allow you to gain the knowledge and insight necessary to succeed in a particular field. The problem with college courses is that they don’t simulate real life experiences that take place in an organization.
As marketing majors, most of us know that the most important thing we can sell is ourselves. We need to talk the talk and walk the walk that our future employers want to see.
A lot goes into a marketing plan for a product or service, and there are a lot of misconceptions about what marketing really is and how it works in the professional world.
A personal brand demonstrates you understand your true self and allows you to form better connections with people.
On November 11th, members of the board for the club took an adventure to Philadelphia’s Temple University to enhance our professional development skills.
Positioning yourself for your very first job is not a walk in the park. It takes time, planning and knowledge about the job you’re applying for.
Annually, Black Friday is the biggest holiday shopping event of the year contributing around 30 percent of annual retail sales from Black Friday to Christmas alone, according to thebalance.com. Between 2011-2014, over $220 billion was spent by roughly 547 million consumers on Black Friday.
In today’s digital age brands are faced with a new challenge of marketing to their consumers across social media platforms.
I’m sure you’ve heard someone say “SEO” a million times. And if you haven’t I bet you’re probably sitting there thinking “What is, SEO, and SEO copy?
When thinking about branding, the first thing that comes to mind is what makes the company stand out. Is it the logo, a motto, or the business strategy? What else makes a company unique?