The latest news, trends and events in the marketing world.

Sustainable Marketing By: Marissa Schneggenburger

Sustainable Marketing By: Marissa Schneggenburger With our current environmental crisis, many consumers have become more aware of the products they are buying and the companies they are supporting. Many companies are turning to sustainable practices in order to appeal to customers, increase the longevity of their company, and help the environment. These companies are practicing […]

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5 Benefits of an Internship By: Kelly Vanderwall

5 Benefits of an Internship By: Kelly Vanderwall Internships are a great way to advance your career and gain “real world experience”. They look great on resumes and can open many doors in the future. But, I bet you already know those things about internships. So here are some benefits of internships that you might […]

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Time Management Tips By: Kelly Vanderwall

Time Management Tips By: Kelly Vanderwall Trying to fit school, work, internships, sports, a social life, and sleep into one week can seem like an overwhelming task. While college life is notorious for being stressful, it can be controlled a little bit with a little bit of help from time management.  Here are a few […]

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How to Create Your Personal Brand By: Krystal Bradley

How to create your personal brand By: Krystal Bradley In marketing, it’s important to build a meaningful and personal brand. By building a personal brand, it allows people to connect your name with certain niches and it helps people to associate and understand what type of personality and character you have. Building a personal brand […]

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The Benefits of an International Internship By: Marissa Schneggenburger

    The Benefits of an International Internship by: Marissa Schneggenburger Having an internship gives you exciting new opportunities as well as prepares you for the professional world. However, international internships give you all of this and so much more. As the world becomes more connected, it’s important to have this international experience, especially if […]

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The “Bear Necessities” of Marketing By: Ryan Paolini

Marketing is a vast and unique field. It is overflowing with information, but how are marketers successful? Here are some basic terms that every marketer needs to know in order to succeed… Marketing Mix: The notorious 4 P’s of Marketing… Price, Place, Product, Promotion. Market: The group of potential buyers. Target Market: The specific group […]

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Marketing Week Recap By: Grace Brinkerhoff

Marketing Week connects over 400 students to professional development opportunities in the community! This year we celebrated Marketing Week from October 16th – 20th , 2017 attracting more than 400 students to interact with professionals from 20 different local and national companies through panels, workshops, and speakers. There were 12 different events inviting current and […]

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