The latest news, trends and events in the marketing world.

5 Benefits of an Internship By: Kelly Vanderwall

5 Benefits of an Internship By: Kelly Vanderwall Internships are a great way to advance your career and gain “real world experience”. They look great on resumes and can open many doors in the future. But, I bet you already know those things about internships. So here are some benefits of internships that you might […]

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Time Management Tips By: Kelly Vanderwall

Time Management Tips By: Kelly Vanderwall Trying to fit school, work, internships, sports, a social life, and sleep into one week can seem like an overwhelming task. While college life is notorious for being stressful, it can be controlled a little bit with a little bit of help from time management.  Here are a few […]

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How to Create Your Personal Brand By: Krystal Bradley

How to create your personal brand By: Krystal Bradley In marketing, it’s important to build a meaningful and personal brand. By building a personal brand, it allows people to connect your name with certain niches and it helps people to associate and understand what type of personality and character you have. Building a personal brand […]

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The Benefits of an International Internship By: Marissa Schneggenburger

    The Benefits of an International Internship by: Marissa Schneggenburger Having an internship gives you exciting new opportunities as well as prepares you for the professional world. However, international internships give you all of this and so much more. As the world becomes more connected, it’s important to have this international experience, especially if […]

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The “Bear Necessities” of Marketing By: Ryan Paolini

Marketing is a vast and unique field. It is overflowing with information, but how are marketers successful? Here are some basic terms that every marketer needs to know in order to succeed… Marketing Mix: The notorious 4 P’s of Marketing… Price, Place, Product, Promotion. Market: The group of potential buyers. Target Market: The specific group […]

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Marketing Week Recap By: Grace Brinkerhoff

Marketing Week connects over 400 students to professional development opportunities in the community! This year we celebrated Marketing Week from October 16th – 20th , 2017 attracting more than 400 students to interact with professionals from 20 different local and national companies through panels, workshops, and speakers. There were 12 different events inviting current and […]

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How to perfect your resume // By: Grace Brinkerhoff

How to perfect your resume Your resume gives your hopeful future employer a snapshot of who you are, ultimately helping you land an interview. But with hundreds of resumes and applications being sent in for the same internship or job, how can your resume stand out? Here are 6 tips to perfect your resume to […]

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Old School Marketing Techniques Still Used Today// By: Emily Risch

If it’s not broken, don’t fix it! Despite the increasing digitalization of today’s world, some classic marketing techniques still remain effective. Marketing is changing and adapting with the times, but certain elements appear as if they will be present for the road ahead. From theatricality to psychological hooks, here are five marketing techniques that remain […]

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