The latest news, trends and events in the marketing world.

Why Companies Should Be Blogging in 2016

  First let me ask, does your company have a blog? It’s 2016 and blogging is one of the many ways companies can set themselves above their competitors. A company’s blog typically goes along with a product or service the company offers. Everyone wants to be an expert in their field and blogging is an […]

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The Effectiveness of Email Marketing: A Consumer Perspective

How effective are the email marketing campaigns from our favorite brands and stores? We take a consumer approach to investigate this question. With busy lifestyles that are always on the go, social media accounts to manage, and a large number of advertisements connecting with consumers through different mediums, traditional email marketing is beginning to look […]

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Fun Summer 2016 Marketing Brought to Light

Are you a big fan of summer? Well, believe it or not, you’re not alone—Marketers love summer too! Whether the marketer is promoting brands at a large music festival, credit cards next to our favorite summer singer, coffee with our favorite Hershey bar, or our favorite Mexican Grill is giving away free chips and guac […]

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A Look Inside This Years Mother’s Day Campaigns

When I think of Mother’s Day I think of being with my family, and my mom, of course, an abundance of cards that read, “I don’t know what I would do without you mom,” and the numerous Mother’s Day commercials on television. As Mother’s Day approaches, it’s only right to look at all of the […]

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5 Tips To Make The Most Of Your Internship

  Whether you’re finishing up an internship or just starting to look for one, there is one thing to keep in mind: no matter what company or industry you choose, an internship provides you with valuable experience in the field and you’re getting the opportunity to work with local professionals. You made it through a couple […]

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Interviewing 101: Five Keys To Success

  After putting the finishing touches on your resume, spell checking every word in your cover letter, and then filling out dozens of applications for a position, you would think the hard part is over, right? Wrong – now you have to get through the interview process.

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Personal Branding: Skipping Into A National Icon

The American Marketing Association had the pleasure of hearing Monica Skipper, VP of Brand Experience at FedEx speak to over 1,400 members of the American Marketing Association this past weekend at the AMA Collegiate Conference in New Orleans. Skipper kept the large audience engaged by testing their brand recognition using partial sections of logos of […]

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