SJFC AMA Blog

The SJFC AMA Blog

The latest news, trends and events in the marketing world.

Interviewing 101: Five Keys To Success

  After putting the finishing touches on your resume, spell checking every word in your cover letter, and then filling out dozens of applications for a position, you would think the hard part is over, right? Wrong – now you have to get through the interview process.

Continue reading

Personal Branding: Skipping Into A National Icon

The American Marketing Association had the pleasure of hearing Monica Skipper, VP of Brand Experience at FedEx speak to over 1,400 members of the American Marketing Association this past weekend at the AMA Collegiate Conference in New Orleans. Skipper kept the large audience engaged by testing their brand recognition using partial sections of logos of […]

Continue reading

An Introverts Guide To Effective Networking

                  In the professional world the phrase “it’snot what you know, it’s who you know,” gets tossed around a lot. For introverts, getting to know people in a networking setting isn’t always the most comfortable situation. But, whether you like it or not, putting yourself out there […]

Continue reading

St. John Fisher is Officially Sales Certified

One of the events that was attended by several students this past week was the Sales Certificate Program. During this program, students received a sales certification after attending two separate sessions where they listened to sales professionals from several companies, including AeroTek, TekSystems, ABC Supply Company, and Northwestern Mutual. Here, a panel of employees from […]

Continue reading

Marketing Club Insights: Fundraising Your Chapter to Success

                    At the annual international conference for the brightest young minds in the marketing industry, thousands gathered to hear from the best- both the best professionals and the best students in marketing. Although they were all great and had excellent information, one group caught my attention: the […]

Continue reading

The NOLA Experience: All We Do Is Win

After several busy and fun-filled days in New Orleans, the conference was coming to a close. It culminated with an awards banquet, which included a tasty meal and allowed all of us attending to come together and celebrate all of our hard work.

Continue reading

Membership Growth In A Student-Run Organization

What’s a student-run organization without any members? What’s any organization without members? The answers simple: nothing. Eager to learn how to boost our already growing SJFC/AMA chapter, I attended a “leading your chapter to success” session on membership run by four large, successful chapters. Both surprisingly and unsurprisingly, we already utilize many of the tactics […]

Continue reading

My Sales Competition Experience: Selling Under Pressure

  Throughout the weeks leading up to my first and only trip as a college student to the American Marketing Association International Collegiate Conference (AMAICC), I would think of my upcoming trip quite often. But I was not thinking of the warm Louisiana temperatures, or my first Bourbon Street experience, as some of my fellow […]

Continue reading

Marketing Strategy: Can You Think On Your Feet?

                    When I signed up for the marketing strategy competition in New Orleans, I had no idea what to expect. Sure, I’ve created marketing plans and competed in mini, timed brainstorming sessions in the past, but up to this point, nothing could compare. On the morning […]

Continue reading

Inside Google Analytics And All It Has To Offer

At the American Marketing Association International Collegiate Conference (AMAICC),  Deepak Aujla, an analytics program manager at Google spoke about Google Analytics. This service allows anyone to track and report website traffic to gain valuable insight on their customers. Aujla talked more in depth about why analytics is important? When to apply it? How So, why are […]

Continue reading