The latest news, trends and events in the marketing world.

5 Quick Ways to Improve Your Presence on Social Media

In today’s ever-changing environment,technology and social media, specifically Facebook, Twitter, Instagram, and LinkedIn are playing an increasingly pivotal role in society—in fact,1 in 4 people around the world engage in social media, and by 2017 the number of users is expected to surpass 2.5 billion (eMarketer).

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The Do’s and Don’ts of Social Media

In today’s society dominated by technology, social media serves a prominent (and consuming) role. Employers both past and present, friends, family, etc. all have access into your life and because of this it’s crucial to have proper social media etiquette—your personal and profession self will thank you.

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The Power of the Personal Brand

We’ve all come to understand what it means for companies to have an identified brand that they are defined by. What is often overlooked, is the fact that each and every one of us have our personal brand. Every day we share our personal brand whether we realize it or not. When we meet someone […]

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Digital Disruption & Double Personalities

  Ever wonder why people seem different online compared to in person? Could social media be impacting the way we communicate with others? It is almost like we have created a second personality. It took me sitting in on a Digital Disruption Panel to really think about about why.

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Welcome One, Welcome All!

Welcome! Nestled in the sweet confines of upstate New York, the AMA chapter at St. John Fisher College is very excited to launch our inaugural blog committed exclusively to business and marketing. Since our organization began, we have been granted the opportunity to delve into the business and marketing world and get a glimpse of what […]

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