The latest news, trends and events in the marketing world.

Hello, Millennial Generation? Are You There?

                    Who are millennials you ask? The answer is, no one quite knows. The millennial generation, generally accepted as anyone born between roughly 1980 and 2000, is a generation plagued by an air of question and misunderstanding from previous generations who don’t quite understand how these […]

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SJFC Students Are Champions!

Would you believe me if I told you that a team made up of five SJFC accounting students recently came in first place at a national tax competition? Well you should, because the weekend of January 15th saw them do just that at the Deloitte FanTAXtic Competition held in Dallas, Texas.

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Rivalries In Business: Who’s The Real Winner?

                For generations people have been entertained by the epic battles of their time. Whether it was the Capulet’s and the Montague’s in Shakespeare’s Romeo and Juliet, the New York Yankees against the BostonRed Sox, or the Beatles versus the Stones, rivalries are everywhere. However, some of the most epic rivalries […]

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Social Media: One Update Fits All?

With every update, comes new and improved features…or should I say ‘recycled’ features.  I can’t help but notice that certain social channels are starting to look more and more like each other.  They are constantly trying to revamp their services to give their users the latest and greatest technology. However, some of their methods have […]

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Doing The Impossible: Marketing Controversial Products

When it comes to selling the masses on controversial products, marketers are given a seemingly impossible task. Not only do they have to deal with strict rules and regulations, but they’re constantly bombarded with outcry from nay-sayers willing to do anything to tear them down. From tobacco and alcohol to abortion medications and energy drinks, […]

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Merry Marketing!

It’s the most wonderful time of the year! With Christmas only days away, it’s hard to think about anything but this beautiful time of giving and joy. For marketers, this season is one of the top ones to think both creatively and strategically to make the most out of the opportunity where everyone is looking to […]

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The Art of Selling

Whether you’re a college graduate applying for jobs or it’s already in your job title, nearly everyone is involved in sales of some sort throughout their life. Like many things in life, practice and experience lead to better sales skills. But, because everyone is involved in personal selling at some point or another, here are a […]

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How Women Are Changing The Marketing World

Most people may believe that women wanted to be involved in the world of marketing because they were all about creating pretty brochures and planning parties. Shockingly, marketing is the preferred occupation of many aspiring women. The attraction extends far beyond traditional perceptions.

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The Truth About Black Friday: Is it all hype?

Black Friday is the hidden holiday we love and hate. It cuts into family time and our precious sleep, and the past couple years has seen it cut into our turkey consumption as stores have begun opening earlier and earlier. But as we set our tents and lawn chairs up in aisle A3 of Target’s […]

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