Why Brands Are Turning to Snapchat

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How many advertisements do you see in a single day? Probably thousands and advertisers are still trying to get you to see more. This being said, the market is completely oversaturated with these ads and getting a message across to consumers is more difficult than ever. Knowing this, advertisers are getting creative to ensure that their message is getting into the head (and hand) of the consumer.

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How to Engage Millennials in The Work Place

shutterstock_191690525As millennials are graduating from college and starting to enter the workforce, employers are starting to see that their workplace is becoming more and more millennial-based. While some may have thought that millennials were too interested in their social media platforms, especially since they are the “dot.com” generation, it is an inevitable fact that baby-boomers are transitioning into a different part of their lives, whether it is a new position at their job or even retirement.

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Hello, Millennial Generation? Are You There?

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Who are millennials you ask? The answer is, no one quite knows. The millennial generation, generally accepted as anyone born between roughly 1980 and 2000, is a generation plagued by an air of question and misunderstanding from previous generations who don’t quite understand how these technologically-consumed people work.

So given all the misunderstanding, how are marketers expected to reach millions of individuals who are currently in (or nearing) the primes of their careers?

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