On Saturday, November 23rd, the St. John Fisher College chapter of the American Marketing Association (AMA) hosted its second annual regional conference. The day was full of networking opportunities, guest speakers, and professional development for students. The theme of the conference was “Be the Change,” echoing the AMA’s theme for their marketing week from earlier this semester.
The conference started off with the first round of AMA’s case competition, which used the sponsoring company of the AMA International Collegiate Conference in 2018, Mary Kay. Groups of two to four students had ten minutes to present their findings to different judges, including alumni and local Rochester professionals. While the cases were being presented to different judges in separate locations, students networked with several local companies represented in the job fair, including CGI Communications, Digital Hyve, and Terakeet Marketing.
After all of the groups had presented their cases, the conference kicked off with keynote speakers Mike Schwabl and Lauren Dixon of Dixon Schwabl, one of the biggest names in the Rochester marketing space. Keeping in line with the conference’s theme, the two talked to students about how much the marketing landscape has changed in the past few decades and how to keep up with those big changes within an organization.
Once lunch was wrapped up, the final two groups of the case competition presented their submissions to all of the conference attendees and alumni judges Sam Servati ‘19 and Nicole Coffey ‘19, who were the Co-Presidents of last year’s chapter. The winning team consisted of Fisher students Mariah Doig ‘20, Steven Laurie ‘21, Emily Crispin ‘21, and Matthew Sciandra ‘21. The second place team was Brockport students Eddie Daoreuang and Victoria McLaughlin.
Following the case presentations was Sarynna Servello, a senior account manager from Digital Hyve in Syracuse. Servello shared with students how much her career has changed and how to best go about maintaining client relationships in an agency setting.
The conference wrapped up at around 2:00pm with the announcement of the case competition winners. According to Co-Presidents Emily Risch ‘20 and Rebecca Brant ‘20, “we’re really proud of all of the work that went into making this event so successful. We doubled our attendance from last year’s conference and it was great to have students from Brockport and Geneseo here. Events like these really show the strength of our chapter and our School of Business when we’re competing against AMA chapters from really big schools.”
A huge thank you to everyone that helped make the 2nd Annual Regional Conference such a success!