About Us

The St. John Fisher College AMA Chapter (SJFC AMA)

The SJFC AMA serves to provide students with real life marketing experience, networking, and resume building opportunities through collaboration with the American Marketing Association, local marketing professionals, and the St. John Fisher College School of Business faculty and staff.

The SJFC AMA became a recognized collegiate chapter of the AMA in 2010 with only 7 student members. Today, we are over 30 members strong and we expect to keep growing. Although we are a smaller chapter, our size allows us to form strong relationships, allowing an environment conducive for effective communication and collaboration.

St. John Fisher College is located in Western New York, nestled between the suburbs and city streets of Rochester. The Victor E. Salerno Center for American Enterprise opened in September 2013, complete with a trading room, LED ticker with real-time financial data, classrooms equipped with interactive technology and more. It is home to over 800 School of Business students, including our very own SJFC AMA members.

To learn more about the SJFC AMA, contact Morgan van der Horst at mtv03762@sjfc.edu

So get a jump-start on your career – start developing your professional business writing and communication skills now, so you can apply them to a real-world environment after graduation. By becoming a member of the AMA, you will have exclusive access to valuable resources for job hunting, making connections with industry professionals, as well as the latest news and research related to marketing.

SJFC AMA Sales Division

The SJFC AMA Sales Division formed in 2017, as a result of SJFC AMA members attending multiple sales competitions the prior year.  With an increased emphasis on the importance of sales skills post-graduation and a strong interest from School of Business students, the Sales Division was another step in creating opportunities for SJFC Students to learn and grow. 

The Sales Division holds official meetings twice a month to enhance sales skills, prepare for upcoming competitions and network with local sales professionals and peers. Beyond those two monthly meetings, students get together on their own time to practice for both on-site and off-site competitions including Perfect Pitches (Elevator Pitch) and Sales Role-Plays.

In 2016, AMA members were able to attend 3 offsite-competitions and 1 competition over the phone. With the increasing membership and interest from the School of Business, this number is expected to grow.

To learn more about the Sales Division, contact Megan Yeaple at mwy00882@sjfc.edu.

National & Regional American Marketing Association

The American Marketing Association (AMA) is one of the largest professional associations for marketers with over 30,000 members worldwide in every area of marketing.

The SJFC AMA Collegiate Chapter is a registered affiliate of the AMA and works closely with Rochester's AMA chapter throughout the year. SJFC AMA members attend conferences and networking events sponsored by the Rochester AMA including the Four A's, Super Bowl Ad Review, Social Media Speed Dating, and the Rochester Collegiate Conference.

For more information, check out the links below.

Dr. Monica Hodis, Associate Professor of Marketing, founded the SJFCAMA chapter in 2010 and has been the academic advisor ever since. Dr. Hodis is a passionate teacher, relentless AMA supporter, and active researcher. She currently teaches Personal Selling and International Marketing, and occasionally Marketing Principles. In her classes she focuses on active engagement and helping students build essential skills, such as critical thinking, collaboration, and communication.

Dr. Hodis participates in the service-learning program at Fisher by requiring students in Marketing Principles to write and present comprehensive marketing plans for local businesses in need. Her research is in the areas of digital marketing, online consumer behavior, and branding. Dr. Hodis’ current focus is social media marketing.

Two of her studies on social media are listed as Harvard Business Review cases. Her work has been presented at top national and international marketing conferences and published in major academic journals such as the Journal of the Academy of Marketing Science (2014 Best Article Award), Journal of International Management, Journal of Marketing Management, MIT Sloan Management Review, and Business Horizons.

Contact Dr. Monica Hodis at mhodis@sjfc.edu

Over the past 6 years we have won several awards on different professional levels. These recognized accomplishments have allowed us to establish a credible reputation as a student organization in our campus community.

We have had greater interest in our club, higher committee attendance, and more students have come to events we have hosted. Our winning has attracted funding from local businesses and marketing firms in the Rochester area to sponsor our efforts and support our chapter’s success.

As a face of the St. John Fisher School of Business, we have a lot to be proud of. Winning in the past motivates us to improve ourselves each year and to continue the legacy we have started.

Full Awards & Recognition List

2017 - 2018

Regional Competitions

  • 4th Place, University of Wisconsin– Whitewater Perfect Pitch Competition | Morgan van der Horst
  • 4th Place, University of Wisconsin– Whitewater Perfect Pitch Competition | Megan Yeaple
  • 3rd Place, University of Wisconsin– Whitewater Mock Interview Competition | Morgan van der Horst

2016 - 2017

2017 AMA International Collegiate Conference Awards

  • Top 25 International Collegiate Chapter
  • 2nd Place: Best Educational Value Chapter Exhibit Competition
  • AMA ICC Honorable Mention Case Study
  • 8th Place, TEKsystems Outbound Sales Competition | Erica Allen
  • 11th Place, TEKsystems Outbound Sales Competition | Anna Cuthbert
  • 4th Place, USCA Sales Student of the Year | Megan Yeaple
  • 3rd Place, ABC Supply International Sales Competition | Megan Yeaple

Regional Competitions

  • 4th Place, University of Wisconsin– Whitewater Perfect Pitch Competition | Megan Yeaple
  • SGA SJFC Best Academic Club

2015 - 2016

2016 AMA International Collegiate Conference Awards

  • 1st place: Best Communication of Chapter Activities
  • Marketer of The Year: Gina Godlewski
  • 2nd Place Sales Student of The Year: Alexis Verone
  • Honorable Mention for Sales Student of The year: Matthew Ryle
  • 3rd Place in Sales Competition: Erin McNamara
  • Semi-Finalist in Perfect Pitch Competition: Aaron Guarino

2014 - 2015

2015 AMA International Collegiate Conference Awards

  • Outstanding Internal/External Communications
  • Outstanding Membership
  • Outstanding Fundraising
  • Exhibit Award: 3rd Place, Best Communication of Chapter Activities
  • Honorable Mention – Vitamin Water Case Competition

2013 - 2014

2014 AMA International Collegiate Conference Awards

  • Outstanding Professional Development
  • Outstanding Community Service
  • Outstanding Fundraising
  • Outstanding Marketing Week Activities – Third year in a row, for their week-long series of speakers, workshops and events in early October 2013.

2012 - 2013

2013 AMA International Collegiate Conference Awards

  • Outstanding Chapter Planning, the second year in a row
  • Outstanding Marketing Week Activities – for their week-long series of speakers, workshops and events in early October 2012.

Regional Awards:

  • 2013 Rochester AMA – Collegiate Chapter Excellence Award ($1000) – for the third time in a row

2011 - 2012

2012 AMA International Collegiate Conference Awards

  • AMA Saves Lives Awards, handed out at AMA ICC in New Orleans:
    • 2nd place in Most Video Views  – Spring 2012 (ahead of Texas State San Marcos, Hofstra, Old Dominion and British Columbia Institute of Technology)
    • 4th place in Most Videos Submitted – Spring 2012
    • 3rd place in Most Video Views – Fall 2012 (tied with Ithaca College and beating some of our old rivals, Texas State San Marcos and BCIT)
    • 4th place in Most Videos Submitted – Fall 2012 (ahead of University of South Florida and Temple University)

Regional Awards

  • Rochester AMA – Collegiate Chapter Excellence Award ($1000) – for the second time in a row
  • Outstanding Chapter Planning, with a perfect score of 10 for the SJFC AMA Chapter Plan
  • Outstanding Marketing Week Activities – for their week-long series of speakers, workshops and events in early October 2011.

2010 - 2011

2011 AMA International Collegiate Conference Awards

  • AMA Saves Lives – 3rd in Most Number of Views  – Full Year Award (Aug 2010 – March 2011) ($100)
  • AMA Saves Lives – Best Video of the Month – Honorable Mention, Full Year Award (Aug 2010 – March 2011) ($100)

Regional Awards:

  • Rochester AMA – Collegiate Chapter Excellence Award, 2011 ($1000)

College level Awards:

  • SGA – Most Improved Club 2010-2011

AMA Saves Lives competition. AMA Saves Lives was an AMA national initiative that was sponsored by Donate Life and ended last year. It sought to be a catalyst for increasing awareness of the need for organ donation and through social media campaigns, event sponsorship, personal contacts, and other viral communications to inspire others to become registered organ donors and organ donor advocates. SJFC AMA, with the help of students from my Fall 2010 section of MGMT221, submitted four videos to the national AMA competition, promoted those videos online, and won two awards and $200. It should be noted that our Fisher students were competing against colleges and universities from across the country, many of them much larger schools such as the Ohio State University, University of Arizona Tucson, University of Wisconsin, Texas State University.

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