Are you a big fan of summer? Well, believe it or not, you’re not alone—Marketers love summer too! Whether the marketer is promoting brands at a large music festival, credit cards next to our favorite summer singer, coffee with our favorite Hershey bar, or our favorite Mexican Grill is giving away free chips and guac […]
Continue ReadingTag Archives: St. John Fisher
Make The Most Of Your Campaign: It’s all about the gifts!
Kim R. Todora, public relations and media outreach manager of Promotional Products Association International (PPAI) spoke on the power of promotional products in the marketing world. While working at the 113 year old company, Kim learned the power of promotional products, which were once overlooked, and how they affect buyers. Today, promotional products are the […]
Continue ReadingMeet-A-Marketer: Fundraising Tips From Sarah Campagna
Fundraising, while it may seem like an intimidating and daunting task, it’s really no different than sales, well, besides the fact that you’re selling an intangible object: the feeling the individual gets from donating [or the recognition they want]. So, if you’re someone who’s timid about asking someone for money, here are a few tips courtesy […]
Continue ReadingMeet-A-Marketer: Katrina Busch of Roberts
Katrina Busch, now President of Roberts Communications was in the early days of a six to twelve month recovery from a torn ACL when she walked into Roberts for the first time. This remarkable string of events unfolded after Katrina responded to a blind ad in the Democrat and Chronicle in 1997.
Continue ReadingCan Valentines Day Be Considered A Holiday?
Can Valentines Day be considered a holiday? Well, how exactly do we define a holiday today? According to Merriam-Webster, it’s a day of celebration; a day when most people don’t have to work. Based on that, Valentines Day certainly is a holiday, or […]
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