Fun Summer 2016 Marketing Brought to Light

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Are you a big fan of summer? Well, believe it or not, you’re not alone—Marketers love summer too! Whether the marketer is promoting brands at a large music festival, credit cards next to our favorite summer singer, coffee with our favorite Hershey bar, or our favorite Mexican Grill is giving away free chips and guac (we’re looking at you Chipotle), summertime is a great time for marketing! Not only for the marketers themselves but those who see the benefits too.Continue reading

Make The Most Of Your Campaign: It’s all about the gifts!

Make the most of your marketing campaign

SJFC AMA Vice President Casey with Kim Todora of PPAI!

Kim R. Todora, public relations and media outreach manager of Promotional Products Association International (PPAI) spoke on the power of promotional products in the marketing world.

While working at the 113 year old company, Kim learned the power of promotional products, which were once overlooked, and how they affect buyers. Today, promotional products are the 8th fastest growing medium in media, and, surprisingly, are the only form of marketing that buyer’s say “thank you” to. Though surprising to some people, listening to Kim’s talk on the power of promotional products, there are truly no other forms of marketing that buyers are thankful to receive.

Putting yourself in the shoes of the buyer, it’s hard to recall the last time you were thankful for the commercial that interrupted your show, the promotion that was heard on your Pandora station, or the dozens of emails that appear daily in your inbox. However, when you receive something as small as a flash drive, or even a shirt, chances are, your automatic response is to say “thank you.”

 

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Meet-A-Marketer: Fundraising Tips From Sarah Campagna

Meet-A-Marketer Fundraising, while it may seem like an intimidating and daunting task, it’s really no different than sales, well, besides the fact that you’re selling an intangible object: the feeling the individual gets from donating [or the recognition they want]. So, if you’re someone who’s timid about asking someone for money, here are a few tips courtesy of Sarah Campagna. Sarah’s ten years in fundraising prepared her for success in her current sales and marketing role at Launch Team.

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Can Valentines Day Be Considered A Holiday?

Can Valentines Day Be Considered A Holiday?

 

 

 

 

 

 

 

 

 

 

 

 

Can Valentines Day be considered a holiday?

Well, how exactly do we define a holiday today? According to Merriam-Webster, it’s a day of celebration; a day when most people don’t have to work.

Based on that, Valentines Day certainly is a holiday, or maybe it’s not. Regardless, every February, millions if not, billions flock to stores to swoon their loved ones. But given that it’s not even considered a holiday in the traditional sense, what is it that drives so many crazy?

 

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