There are so many opportunities to network at the American Marketing Association International Collegiate Conference and it starts with listening.
One of the events that was attended by several students this past week was the Sales Certificate Program. During this program, students received a sales certification after attending two separate sessions where they listened to sales professionals from several companies, including AeroTek, TekSystems, ABC Supply Company, and Northwestern Mutual. Here, a panel of employees from each of the companies talked about the importance of selling, beginning at its most basic forms as well as the foundations of sales: presenting & closing, and report & needs assessment.
After several busy and fun-filled days in New Orleans, the conference was coming to a close. It culminated with an awards banquet, which included a tasty meal and allowed all of us attending to come together and celebrate all of our hard work.
Kim R. Todora, public relations and media outreach manager of Promotional Products Association International (PPAI) spoke on the power of promotional products in the marketing world.
While working at the 113 year old company, Kim learned the power of promotional products, which were once overlooked, and how they affect buyers. Today, promotional products are the 8th fastest growing medium in media, and, surprisingly, are the only form of marketing that buyer’s say “thank you” to. Though surprising to some people, listening to Kim’s talk on the power of promotional products, there are truly no other forms of marketing that buyers are thankful to receive.
Putting yourself in the shoes of the buyer, it’s hard to recall the last time you were thankful for the commercial that interrupted your show, the promotion that was heard on your Pandora station, or the dozens of emails that appear daily in your inbox. However, when you receive something as small as a flash drive, or even a shirt, chances are, your automatic response is to say “thank you.”
Every year, the American Marketing Association International Collegiate Conference (AMAICC) has an exhibit and t-shirt competition with a central theme. For the 2016 competition, the theme was, “Mint Your Future.” Participating teams are tasked with creating a booth that is creative and shows off their chapter’s accomplishments throughout the academic year.