How to Engage Millennials in The Work Place

As millennials are graduating from college and starting to enter the workforce, employers are starting to see that their workplace is becoming more and more millennial-based. While some may have thought that millennials were too interested in their social media platforms, especially since they are the “dot.com” generation, it is an inevitable fact that baby-boomers […]

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Fun Summer 2016 Marketing Brought to Light

Are you a big fan of summer? Well, believe it or not, you’re not alone—Marketers love summer too! Whether the marketer is promoting brands at a large music festival, credit cards next to our favorite summer singer, coffee with our favorite Hershey bar, or our favorite Mexican Grill is giving away free chips and guac […]

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Make The Most Of Your Campaign: It’s all about the gifts!

Kim R. Todora, public relations and media outreach manager of Promotional Products Association International (PPAI) spoke on the power of promotional products in the marketing world. While working at the 113 year old company, Kim learned the power of promotional products, which were once overlooked, and how they affect buyers. Today, promotional products are the […]

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