What marketing strategies stick out to consumers? According to studies done by Red Crow Marketing, the average consumer is faced with between 4,000 and 10,000 ads a day. If you’re in a world of marketing directly to these consumers, the one question that should jump to mind is which strategies, in particular, will stick out?
The power of networking can truly go a long way. In the case of chapter leaders at the 39th annual American Marketing Association International Collegiate Conference in New Orleans, Louisiana, this proves to be especially true. Continue reading
On November 11th, members of the board for the club took an adventure to Philadelphia’s Temple University to enhance our professional development skills. Continue reading
As millennials are graduating from college and starting to enter the workforce, employers are starting to see that their workplace is becoming more and more millennial-based. While some may have thought that millennials were too interested in their social media platforms, especially since they are the “dot.com” generation, it is an inevitable fact that baby-boomers are transitioning into a different part of their lives, whether it is a new position at their job or even retirement.
Are you a big fan of summer? Well, believe it or not, you’re not alone—Marketers love summer too! Whether the marketer is promoting brands at a large music festival, credit cards next to our favorite summer singer, coffee with our favorite Hershey bar, or our favorite Mexican Grill is giving away free chips and guac (we’re looking at you Chipotle), summertime is a great time for marketing! Not only for the marketers themselves but those who see the benefits too.Continue reading
Kim R. Todora, public relations and media outreach manager of Promotional Products Association International (PPAI) spoke on the power of promotional products in the marketing world.
While working at the 113 year old company, Kim learned the power of promotional products, which were once overlooked, and how they affect buyers. Today, promotional products are the 8th fastest growing medium in media, and, surprisingly, are the only form of marketing that buyer’s say “thank you” to. Though surprising to some people, listening to Kim’s talk on the power of promotional products, there are truly no other forms of marketing that buyers are thankful to receive.
Putting yourself in the shoes of the buyer, it’s hard to recall the last time you were thankful for the commercial that interrupted your show, the promotion that was heard on your Pandora station, or the dozens of emails that appear daily in your inbox. However, when you receive something as small as a flash drive, or even a shirt, chances are, your automatic response is to say “thank you.”