How to Engage Millennials in The Work Place

shutterstock_191690525As millennials are graduating from college and starting to enter the workforce, employers are starting to see that their workplace is becoming more and more millennial-based. While some may have thought that millennials were too interested in their social media platforms, especially since they are the “dot.com” generation, it is an inevitable fact that baby-boomers are transitioning into a different part of their lives, whether it is a new position at their job or even retirement.

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Fun Summer 2016 Marketing Brought to Light

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Are you a big fan of summer? Well, believe it or not, you’re not alone—Marketers love summer too! Whether the marketer is promoting brands at a large music festival, credit cards next to our favorite summer singer, coffee with our favorite Hershey bar, or our favorite Mexican Grill is giving away free chips and guac (we’re looking at you Chipotle), summertime is a great time for marketing! Not only for the marketers themselves but those who see the benefits too.Continue reading

Make The Most Of Your Campaign: It’s all about the gifts!

Make the most of your marketing campaign

SJFC AMA Vice President Casey with Kim Todora of PPAI!

Kim R. Todora, public relations and media outreach manager of Promotional Products Association International (PPAI) spoke on the power of promotional products in the marketing world.

While working at the 113 year old company, Kim learned the power of promotional products, which were once overlooked, and how they affect buyers. Today, promotional products are the 8th fastest growing medium in media, and, surprisingly, are the only form of marketing that buyer’s say “thank you” to. Though surprising to some people, listening to Kim’s talk on the power of promotional products, there are truly no other forms of marketing that buyers are thankful to receive.

Putting yourself in the shoes of the buyer, it’s hard to recall the last time you were thankful for the commercial that interrupted your show, the promotion that was heard on your Pandora station, or the dozens of emails that appear daily in your inbox. However, when you receive something as small as a flash drive, or even a shirt, chances are, your automatic response is to say “thank you.”

 

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