How many advertisements do you see in a single day? Probably thousands and advertisers are still trying to get you to see more. This being said, the market is completely oversaturated with these ads and getting a message across to consumers is more difficult than ever. Knowing this, advertisers are getting creative to ensure that […]
Continue ReadingAuthor Archives: Anna Cuthbert
The Do’s and Don’ts of Social Media Marketing
Social media marketing is everywhere, from everyone, to everyone. It’s an advertiser’s dream to put ads in the palms of consumer’s hands; our favorite guys from Mad Men would be ecstatic with what at one point seemed impossible!
Continue ReadingThe Effectiveness of Email Marketing: A Consumer Perspective
How effective are the email marketing campaigns from our favorite brands and stores? We take a consumer approach to investigate this question. With busy lifestyles that are always on the go, social media accounts to manage, and a large number of advertisements connecting with consumers through different mediums, traditional email marketing is beginning to look […]
Continue ReadingTips and Tricks to Acing the First Day of Your Internship
You’ve successfully built your resume, gave a killer interview, and you finally landed that internship you’ve been going after! Mission accomplished, right?
Continue ReadingMarketing Club Insights: Fundraising Your Chapter to Success
At the annual international conference for the brightest young minds in the marketing industry, thousands gathered to hear from the best- both the best professionals and the best students in marketing. Although they were all great and had excellent information, one group caught my attention: the […]
Continue Reading