SJFC AMA Blog

The SJFC AMA Blog

The latest news, trends and events in the marketing world.

How to Achieve a Happy Work-Life Balance

For some people, trying to balance the demands of their career and  personal life is very tough to accomplish. Achieving this goal, which is the elusive “work-life balance” can often feel impossible. Here are a few steps that can help every person dealing with this challenge achieve their goal!

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How to Engage Millennials in The Work Place

As millennials are graduating from college and starting to enter the workforce, employers are starting to see that their workplace is becoming more and more millennial-based. While some may have thought that millennials were too interested in their social media platforms, especially since they are the “dot.com” generation, it is an inevitable fact that baby-boomers […]

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Why Companies Should Be Blogging in 2016

  First let me ask, does your company have a blog? It’s 2016 and blogging is one of the many ways companies can set themselves above their competitors. A company’s blog typically goes along with a product or service the company offers. Everyone wants to be an expert in their field and blogging is an […]

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The Effectiveness of Email Marketing: A Consumer Perspective

How effective are the email marketing campaigns from our favorite brands and stores? We take a consumer approach to investigate this question. With busy lifestyles that are always on the go, social media accounts to manage, and a large number of advertisements connecting with consumers through different mediums, traditional email marketing is beginning to look […]

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Fun Summer 2016 Marketing Brought to Light

Are you a big fan of summer? Well, believe it or not, you’re not alone—Marketers love summer too! Whether the marketer is promoting brands at a large music festival, credit cards next to our favorite summer singer, coffee with our favorite Hershey bar, or our favorite Mexican Grill is giving away free chips and guac […]

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A Look Inside This Years Mother’s Day Campaigns

When I think of Mother’s Day I think of being with my family, and my mom, of course, an abundance of cards that read, “I don’t know what I would do without you mom,” and the numerous Mother’s Day commercials on television. As Mother’s Day approaches, it’s only right to look at all of the […]

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5 Tips To Make The Most Of Your Internship

  Whether you’re finishing up an internship or just starting to look for one, there is one thing to keep in mind: no matter what company or industry you choose, an internship provides you with valuable experience in the field and you’re getting the opportunity to work with local professionals. You made it through a couple […]

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