The latest news, trends and events in the marketing world.

Small Business Saturday and Why It’s Important

Annually, Black Friday is the biggest holiday shopping event of the year contributing around 30 percent of annual retail sales from Black Friday to Christmas alone, according to Between 2011-2014, over $220 billion was spent by roughly 547 million consumers on Black Friday.

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Three Tips for Writing a Cover Letter

A cover letter can help a job seeker stand out from the other qualified candidates that are applying for the particular job. At worst, it can make a guaranteed candidate look uncreative. Unfortunately, most cover letters are somewhat generic, making them boring. Ask yourself this question, would your cover letter keep your attention if it […]

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Why Brands Are Turning to Snapchat

How many advertisements do you see in a single day? Probably thousands and advertisers are still trying to get you to see more. This being said, the market is completely oversaturated with these ads and getting a message across to consumers is more difficult than ever. Knowing this, advertisers are getting creative to ensure that […]

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