New is Always Better // By: Morgan van der Horst

New school marketing techniques that are worthwhile

Times change and so should your marketing practices. It may be hard to change from what you’ve always done to something you’ve never done but there’s one thing to keep in mind:

Here are 4 new school marketing techniques that you should consider when reviving your marketing plan:

1. AdWords


What do you do when you’re looking for a new restaurant to try or a new store to shop at? You probably search online to find what you’re looking for and when you’re looking at those results you probably pay more attention to the results at the top. The way to get your business at the top of those results is to use Adwords. You’ll gain more exposure for your business and the best part is you only pay when someone clicks on your ad.


2. Social Media


Did you know that 58% of Americans are now plugged in to social media (and addicted to it)? This means that’s it not only the kids and millennials using it but the majority of your consumers are on there. So why not market yourself somewhere where your audience already? Social media is not only a great way to communicate directly to your consumers whether it’s telling them directly about promotions or responding to their problems. Social media can also boost your SEO which will help put your business at the top of search pages


3. Content Marketing


Once you get your Adwords and social media in place, it’s important to provide valuable content for your consumers. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. There are multiple ways of doing this: blogs, email newsletters, e-courses, video tutorials, podcasts, you name it. So next time you’re working on promoting a new part of your business – try content marketing


4. Influencers


Worried your consumers won’t take your word for why your products or business are so great? Influencer marketing is for you. Influencer marketing combines native marketing and word of mouth marketing and makes them better than ever. This form of marketing is unique because it appeals to the needs of the influencer rather than the customer. Companies must give influencers respect and form open and organic relationships for the influencer to endorse a product. This might include giving the influencer access to a soon-to-be released product, or inviting the influencer to visit the company in person.


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