11 Digital Marketing Tips
By: Ryan Paolini
Everyone knows just how important it is to have a digital presence in the business world today. Social media has taken over the times, and in order to succeed, your business must make sure it stays ahead of the competition by being relevant and generating lots of positive buzz. So how do you do this? Here are 11 do’s and don’ts to remember when maintaining your digital presence:
- Do create a strong company blog that delivers real value for your customers
- Don’t be so focused on the volume of blog posts that you sacrifice quality
- Do make sure your website offers an excellent user experience for mobile users
- Don’t ignore Facebook for B2B marketing
- Do focus on customer experience
- Do integrate personalization into the entire buyer’s journey
- Do add more video to your marketing mix
- Don’t downplay the importance of live video
- Do use digital advertising to supplement organic search
- Don’t ignore email
- Do optimize for local and voice search
Hopefully these 11 tips will allow your digital marketing to take off! Good luck and happy marketing!