How small businesses can be successful on Amazon With 168 million monthly visitors, it’s no mystery why small businesses would want to sell their products on Amazon. It’s become the largest and most commonly utilized marketplace on the Internet, especially due to the ease that the company provides for other businesses to get involved. If […]
Continue ReadingCategory Archives: Uncategorized
Is Your Small Business Preparing to Enter Ecommerce? Here are 5 Things to Consider.
Is Your Small Business Preparing to Enter Ecommerce? Here are 5 Things to Consider. U.S. retail ecommerce sales are expected to exceed $735 billion by 2023, over 1.5x more than 2017 sales. If your small business is considering entering ecommerce, or if you are revamping your current strategy, there are many things to consider in […]
Continue ReadingMarketing Love- Valentine’s Day & Marketing
Although Valentine’s Day does have historical roots, it’s often classified as the classic Hallmark holiday that was popularized by greeting card and candy companies. Valentine’s Day came to the United States in 1847, when Ester Howard became inspired to mass-produce valentines cards after receiving one from England. People became accustomed to having ready-made cards for […]
Continue ReadingAMAzing Alumni Event
On Friday, January 25th the AMA held their 3rd annual Alumni event and it was a huge success! This event fosters the relationship between current students and graduates in the business field as established professionals. Staying in touch with the alumni who have shaped AMA into what it is today is crucial for the success […]
Continue ReadingSJFC AMA’s First Regional Conference Recap
SJFC AMA Hosts Their First Regional Conference By: Marissa Schneggenburger St. John Fisher College’s Chapter of the American Marketing Association hosted their first regional conference on November 3rd, 2018. The conference had about 40 attendees from schools throughout the Western New York area including Niagara University, Ithaca College, and RIT. Karma Water, a local company […]
Continue ReadingThe 2018 International Sales Conference
The 2018 International Sales Conference By: Samantha Servati
Continue ReadingSEO: Be a Keyword Champion
SEO: Be a Keyword Champion By: Nate Fuller
Continue ReadingHow to Make a Great Social Media Campaign
How to Make a Great Social Media Campaign By: Nicole Coffey
Continue ReadingMarketing Week 2018 Recap
Marketing Week Recap By: Kelly Vanderwall
Continue Reading11 Digital Marketing Tips
11 Digital Marketing Tips By: Ryan Paolini
Continue Reading