Old School Marketing Techniques Still Used Today// By: Emily Risch

If it’s not broken, don’t fix it! Despite the increasing digitalization of today’s world, some classic marketing techniques still remain effective. Marketing is changing and adapting with the times, but certain elements appear as if they will be present for the road ahead. From theatricality to psychological hooks, here are five marketing techniques that remain […]

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How to Become a Top Small Chapter

As our chapter looks to continue our success and grow in the upcoming years, we sought guidance from schools like Carnegie Mellon University, Rowan University, Texas Southern University, and Northwestern Ohio University, who were all ranked in the Top 5 Small Chapters of AMA in 2016.

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The Effectiveness of Email Marketing: A Consumer Perspective

How effective are the email marketing campaigns from our favorite brands and stores? We take a consumer approach to investigate this question. With busy lifestyles that are always on the go, social media accounts to manage, and a large number of advertisements connecting with consumers through different mediums, traditional email marketing is beginning to look […]

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Fun Summer 2016 Marketing Brought to Light

Are you a big fan of summer? Well, believe it or not, you’re not alone—Marketers love summer too! Whether the marketer is promoting brands at a large music festival, credit cards next to our favorite summer singer, coffee with our favorite Hershey bar, or our favorite Mexican Grill is giving away free chips and guac […]

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Welcome To Crazy Dog T-Shirts!

                If I had to describe my experience at Crazy Dog T-Shirts in one word it would be Seamless /sēm-les/ a: moving from one thing to another easily without any interruptions or problems. For a company specializing in funny t-shirts, they had absolutely no trouble getting down to business.

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