Why Brands Are Turning to Snapchat

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How many advertisements do you see in a single day? Probably thousands and advertisers are still trying to get you to see more. This being said, the market is completely oversaturated with these ads and getting a message across to consumers is more difficult than ever. Knowing this, advertisers are getting creative to ensure that their message is getting into the head (and hand) of the consumer.

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Why Companies Should Be Blogging in 2016

 

First let me ask, does your company have a blog? It’s 2016 and blogging is one of the many ways companies can set themselves above their competitors. A company’s blog typically goes along with a product or service the company offers. Everyone wants to be an expert in their field and blogging is an excellent way to prove that.

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The Effectiveness of Email Marketing: A Consumer Perspective

Email Marketing

How effective are the email marketing campaigns from our favorite brands and stores? We take a consumer approach to investigate this question.
With busy lifestyles that are always on the go, social media accounts to manage, and a large number of advertisements connecting with consumers through different mediums, traditional email marketing is beginning to look outdated to young consumers. However, despite the flaws, email marketing is an embedded, and still successful, concept of marketing to the American people. Here, we’re talking about the good, the bad, and the ugly of email marketing and what makes it successful.

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