On Saturday, November 16th, the School of Business hosted its first ever ‘Life Skills Workshop’ an unprecedented event to give students opportunities to learn about critical life skills in order to prepare for the workforce and differentiate themselves in today’s fast paced global economy. The idea for the workshop started with Professor Adam Crandall, who […]
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Canva 101
Easily create seamless designs with the free online platform Canva. Perfect for students to use, to create the perfect designs for your projects! Canva 101: To begin start by using a Canva pre made template or start from scratch by uploading your own picture. Canva gives you endless options while choosing your templates. Pick from […]
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Marketing Week 2019: “Be The Change”
From October 7-11, SJFC’s American Marketing Association hosted their annual Marketing Week. With the theme “Be The Change,” the focus revolved around how students will engage in and positively impact the modern marketing industry. This week’s calendar was filled with a variety of informative workshops, inspiring guest speakers, fun social events, and community service opportunities! […]
Continue ReadingEight Marketing Terms Everyone Should Know
A lot goes into a marketing plan for a product or service, and there are a lot of misconceptions about what marketing really is and how it works in the professional world.
Continue ReadingThe Evolution of Social Media Marketing
In today’s digital age brands are faced with a new challenge of marketing to their consumers across social media platforms.
Continue ReadingThe Importance of SEO Copy in Websites
I’m sure you’ve heard someone say “SEO” a million times. And if you haven’t I bet you’re probably sitting there thinking “What is, SEO, and SEO copy?
Continue ReadingThe Importance of Company Branding In Small and Large Businesses
When thinking about branding, the first thing that comes to mind is what makes the company stand out. Is it the logo, a motto, or the business strategy? What else makes a company unique?
Continue ReadingWhy Brands Are Turning to Snapchat
How many advertisements do you see in a single day? Probably thousands and advertisers are still trying to get you to see more. This being said, the market is completely oversaturated with these ads and getting a message across to consumers is more difficult than ever. Knowing this, advertisers are getting creative to ensure that […]
Continue ReadingWhy Companies Should Be Blogging in 2016
First let me ask, does your company have a blog? It’s 2016 and blogging is one of the many ways companies can set themselves above their competitors. A company’s blog typically goes along with a product or service the company offers. Everyone wants to be an expert in their field and blogging is an […]
Continue ReadingThe Effectiveness of Email Marketing: A Consumer Perspective
How effective are the email marketing campaigns from our favorite brands and stores? We take a consumer approach to investigate this question. With busy lifestyles that are always on the go, social media accounts to manage, and a large number of advertisements connecting with consumers through different mediums, traditional email marketing is beginning to look […]
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