Why Companies Should Be Blogging in 2016


First let me ask, does your company have a blog? It’s 2016 and blogging is one of the many ways companies can set themselves above their competitors. A company’s blog typically goes along with a product or service the company offers. Everyone wants to be an expert in their field and blogging is an excellent way to prove that.

A blog will not only place a company as an expert in their field, it will also drive traffic to their website. One blog post could lead to various purchases and leads from consumers! According to Hubspot, “Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search.” Blogging will drive more traffic to a company’s site and boost their site’s search engine rankings at the same time.

With all this talk about blogging, I’m sure you’re wondering what makes a great blog?

An Interesting Blog Topic

Write about a topic that pertains to the industry of the company, of course. Imagine you’re in the food industry selling kitchenware. Your blog could include recipes, the latest cooking trends and anything else that has to do with kitchens or food! It’s simple if you think about it.

A Content Calendar

When starting a blog for your company, it’s important to plan extensively. Brainstorming different topics to write about each week is the first step in creating a content calendar for your company’s blog. It will allow anyone to be able to take over quickly and effortlessly.

A Witty Tone

Although some blogs are serious, don’t be afraid to make it somewhat witty or funny! You want readers to keep reading, so please try your best not to be boring.

Try to add a little fun to whatever you’re writing about on your websites blog. Whether it be about cars, healthcare, pet food or fitness. Your company’s blog should have a personality!

Write about what people want to read, give them something to look forward to reading each week. You will help your company become an expert in their field and set your business apart from its competitors!


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