3 Reasons Crowdsourcing Matters













You may be familiar with crowdsourcing campaigns, odds are you’ve encountered more than you realize in your lifetime. Defined as the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers, crowdsourcing is likely to cross your path on regular basis.

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Neuromarketing: We Can Read Your Mind











Mind reading, you may be a skeptic, but rest assured, the knowledge presented here was not pulled from a psychic staring into a magic glass ball. In fact, it reflects an emerging subfield of Marketing, a spin-off of Consumer Psychology, called Neuromarketing. Neuromarketing uses brain imaging techniques such as Functional Magnetic Resonance Imaging (fMRI) and Electroencephalograph (EEG) to better understand consumer buying behaviors and preferences. This area exists to delve into the consumer psyche to uncover the secrets of selling to the subconscious mind.

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Can Valentines Day Be Considered A Holiday?

Can Valentines Day Be Considered A Holiday?













Can Valentines Day be considered a holiday?

Well, how exactly do we define a holiday today? According to Merriam-Webster, it’s a day of celebration; a day when most people don’t have to work.

Based on that, Valentines Day certainly is a holiday, or maybe it’s not. Regardless, every February, millions if not, billions flock to stores to swoon their loved ones. But given that it’s not even considered a holiday in the traditional sense, what is it that drives so many crazy?


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Meet-A-Marketer: Lauren Dixon

Dixon Schwabl Logo Meet-A-Marketer





It should have been a relatively ordinary day for Lauren Dixon and her team; sleeves should have been rolled, computers on with fingers typing, and ultimately, work should have gotten done — but as it turned out, Mother Nature had other plans in store for them, and a seemingly ordinary day in 2001 changed Dixon Schwabl forever.

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Are Fantasy Sports On The Verge Of Taking Over?

fanduel-logotagline-dark-e1424199839406Sports have always been a major part of our society. In the United States, sports are everything — It’s what brings us together; where we form lifelong friendships; and create memories that’ll last a lifetime. That said, in today’s society, the love, the passion, the obsession with sports has been taken to a completely unprecedented level with fantasy sites, most of which we can attribute to technology.

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Hello, Millennial Generation? Are You There?












Who are millennials you ask? The answer is, no one quite knows. The millennial generation, generally accepted as anyone born between roughly 1980 and 2000, is a generation plagued by an air of question and misunderstanding from previous generations who don’t quite understand how these technologically-consumed people work.

So given all the misunderstanding, how are marketers expected to reach millions of individuals who are currently in (or nearing) the primes of their careers?

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SJFC Students Are Champions!

Would you believe me if I told you that a team made up of five SJFC accounting students recently came in first place at a national tax competition? Well you should, because the weekend of January 15th saw them do just that at the Deloitte FanTAXtic Competition held in Dallas, Texas.

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Rivalries In Business: Who’s The Real Winner?

Burger King vs. McDonald's









For generations people have been entertained by the epic battles of their time. Whether it was the Capulet’s and the Montague’s in Shakespeare’s Romeo and Juliet, the New York Yankees against the BostonRed Sox, or the Beatles versus the Stones, rivalries are everywhere. However, some of the most epic rivalries of all time are not in sports or music, but in business.

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Social Media: One Update Fits All?

Social Media

With every update, comes new and improved features…or should I say ‘recycled’ features.  I can’t help but notice that certain social channels are starting to look more and more like each other.  They are constantly trying to revamp their services to give their users the latest and greatest technology. However, some of their methods have started to change and distinguishing lines have been blurred.

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