Three Tips for Writing a Cover Letter

A cover letter can help a job seeker stand out from the other qualified candidates that are applying for the particular job. At worst, it can make a guaranteed candidate look uncreative. Unfortunately, most cover letters are somewhat generic, making them boring. Ask yourself this question, would your cover letter keep your attention if it […]

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Why Brands Are Turning to Snapchat

How many advertisements do you see in a single day? Probably thousands and advertisers are still trying to get you to see more. This being said, the market is completely oversaturated with these ads and getting a message across to consumers is more difficult than ever. Knowing this, advertisers are getting creative to ensure that […]

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How to Achieve a Happy Work-Life Balance

For some people, trying to balance the demands of their career and  personal life is very tough to accomplish. Achieving this goal, which is the elusive “work-life balance” can often feel impossible. Here are a few steps that can help every person dealing with this challenge achieve their goal!

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How to Engage Millennials in The Work Place

As millennials are graduating from college and starting to enter the workforce, employers are starting to see that their workplace is becoming more and more millennial-based. While some may have thought that millennials were too interested in their social media platforms, especially since they are the “dot.com” generation, it is an inevitable fact that baby-boomers […]

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Why Companies Should Be Blogging in 2016

  First let me ask, does your company have a blog? It’s 2016 and blogging is one of the many ways companies can set themselves above their competitors. A company’s blog typically goes along with a product or service the company offers. Everyone wants to be an expert in their field and blogging is an […]

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The Effectiveness of Email Marketing: A Consumer Perspective

How effective are the email marketing campaigns from our favorite brands and stores? We take a consumer approach to investigate this question. With busy lifestyles that are always on the go, social media accounts to manage, and a large number of advertisements connecting with consumers through different mediums, traditional email marketing is beginning to look […]

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Fun Summer 2016 Marketing Brought to Light

Are you a big fan of summer? Well, believe it or not, you’re not alone—Marketers love summer too! Whether the marketer is promoting brands at a large music festival, credit cards next to our favorite summer singer, coffee with our favorite Hershey bar, or our favorite Mexican Grill is giving away free chips and guac […]

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