Why Companies Should Be Blogging in 2016


First let me ask, does your company have a blog? It’s 2016 and blogging is one of the many ways companies can set themselves above their competitors. A company’s blog typically goes along with a product or service the company offers. Everyone wants to be an expert in their field and blogging is an excellent way to prove that.

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The Effectiveness of Email Marketing: A Consumer Perspective

Email Marketing

How effective are the email marketing campaigns from our favorite brands and stores? We take a consumer approach to investigate this question.
With busy lifestyles that are always on the go, social media accounts to manage, and a large number of advertisements connecting with consumers through different mediums, traditional email marketing is beginning to look outdated to young consumers. However, despite the flaws, email marketing is an embedded, and still successful, concept of marketing to the American people. Here, we’re talking about the good, the bad, and the ugly of email marketing and what makes it successful.

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Fun Summer 2016 Marketing Brought to Light


Are you a big fan of summer? Well, believe it or not, you’re not alone—Marketers love summer too! Whether the marketer is promoting brands at a large music festival, credit cards next to our favorite summer singer, coffee with our favorite Hershey bar, or our favorite Mexican Grill is giving away free chips and guac (we’re looking at you Chipotle), summertime is a great time for marketing! Not only for the marketers themselves but those who see the benefits too.Continue reading

A Look Inside This Years Mother’s Day Campaigns

Mother's Day

When I think of Mother’s Day I think of being with my family, and my mom, of course, an abundance of cards that read, “I don’t know what I would do without you mom,” and the numerous Mother’s Day commercials on television.

As Mother’s Day approaches, it’s only right to look at all of the Mother’s Day campaigns companies have spent creating this year. Companies recognize the importance of creating campaigns for each holiday, not only to get people’s attention but to market their brand in a way that presents their personality.Continue reading

5 Tips To Make The Most Of Your Internship



Whether you’re finishing up an internship or just starting to look for one, there is one thing to keep in mind: no matter what company or industry you choose, an internship provides you with valuable experience in the field and you’re getting the opportunity to work with local professionals. You made it through a couple rounds of interviews and they want to work with you to see what you can do, so here five internship tips so you can make the most of it.

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Personal Branding: Skipping Into A National Icon

The American Marketing Association had the pleasure of hearing Monica Skipper, VP of Brand Experience at FedEx speak to over 1,400 members of the American Marketing Association this past weekend at the AMA Collegiate Conference in New Orleans.

Skipper kept the large audience engaged by testing their brand recognition using partial sections of logos of some of the world’s most iconic brands like Disney, BMW, and Nike. More, Skipper asked the audience what the first word that came to mind when thinking about each. So, for Disney it was magic and Nike it was shoes. This exercise was a precursor, meant to get the crowd thinking about how each member of the audience should be thinking about themselves as a brand.

The audience was challenged to compare how we view ourselves versus how others view us. An interesting technique Skipper shared to help in creating a personal brand was to follow the phrase be-do-say: be who you are, do what we say using the products and tools we have, and communicate our own personal brand the way we want others to perceive us. This technique allows assurance in the assumption that we are expressing our personal brand the way we would like.

Skipper compared personal branding to FedEx’s brand by saying your personal brand won’t develop over night. FedEx Corporation was incorporated in 1998 and has been evolving their brand ever since. Their long history has allowed the company to create a brand that stays true to who they are. As Skipper said, “consistency over time builds trust and a strong brand.”

After having the pleasure of listening to Monica Skipper speak about FedEx’s and how to create a genuine personal brand, all of the students in the room were left thinking about how they were going to move forward in creating their own positive brand.

For tips on how to do this, go here!