Marketing Week Recap By: Grace Brinkerhoff

Marketing Week connects over 400 students to professional development opportunities in the community! This year we celebrated Marketing Week from October 16th – 20th , 2017 attracting more than 400 students to interact with professionals from 20 different local and national companies through panels, workshops, and speakers. There were 12 different events inviting current and […]

Continue Reading

University of Wisconsin – Whitewater AMA Regional Conference Recap By: Morgan van der Horst

Experiential Marketing On October 13, myself and other AMA eboard member, Megan Yeaple, were able to attend the University of Wisconsin – Whitewater 10th Annual AMA Regional Conference (UWWRC) for the second year in a row.     Our journey to Wisconsin started at 5:30 a.m. on Thursday October 12, as we made our way […]

Continue Reading

Old School Marketing Techniques Still Used Today// By: Emily Risch

If it’s not broken, don’t fix it! Despite the increasing digitalization of today’s world, some classic marketing techniques still remain effective. Marketing is changing and adapting with the times, but certain elements appear as if they will be present for the road ahead. From theatricality to psychological hooks, here are five marketing techniques that remain […]

Continue Reading

How to Become a Top Small Chapter

As our chapter looks to continue our success and grow in the upcoming years, we sought guidance from schools like Carnegie Mellon University, Rowan University, Texas Southern University, and Northwestern Ohio University, who were all ranked in the Top 5 Small Chapters of AMA in 2016.

Continue Reading