The American Marketing Association had the pleasure of hearing Monica Skipper, VP of Brand Experience at FedEx speak to over 1,400 members of the American Marketing Association this past weekend at the AMA Collegiate Conference in New Orleans. Skipper kept the large audience engaged by testing their brand recognition using partial sections of logos of […]
In the professional world the phrase “it’snot what you know, it’s who you know,” gets tossed around a lot. For introverts, getting to know people in a networking setting isn’t always the most comfortable situation. But, whether you like it or not, putting yourself out there […]
One of the events that was attended by several students this past week was the Sales Certificate Program. During this program, students received a sales certification after attending two separate sessions where they listened to sales professionals from several companies, including AeroTek, TekSystems, ABC Supply Company, and Northwestern Mutual. Here, a panel of employees from […]
At the annual international conference for the brightest young minds in the marketing industry, thousands gathered to hear from the best- both the best professionals and the best students in marketing. Although they were all great and had excellent information, one group caught my attention: the […]
After several busy and fun-filled days in New Orleans, the conference was coming to a close. It culminated with an awards banquet, which included a tasty meal and allowed all of us attending to come together and celebrate all of our hard work.
What’s a student-run organization without any members? What’s any organization without members? The answers simple: nothing. Eager to learn how to boost our already growing SJFC/AMA chapter, I attended a “leading your chapter to success” session on membership run by four large, successful chapters. Both surprisingly and unsurprisingly, we already utilize many of the tactics […]
Throughout the weeks leading up to my first and only trip as a college student to the American Marketing Association International Collegiate Conference (AMAICC), I would think of my upcoming trip quite often. But I was not thinking of the warm Louisiana temperatures, or my first Bourbon Street experience, as some of my fellow […]
When I signed up for the marketing strategy competition in New Orleans, I had no idea what to expect. Sure, I’ve created marketing plans and competed in mini, timed brainstorming sessions in the past, but up to this point, nothing could compare. On the morning […]
At the American Marketing Association International Collegiate Conference (AMAICC), Deepak Aujla, an analytics program manager at Google spoke about Google Analytics. This service allows anyone to track and report website traffic to gain valuable insight on their customers. Aujla talked more in depth about why analytics is important? When to apply it? How So, why are […]
Ever wonder how to give the perfect sales pitch? Well, coming up with an effective and efficient sales pitch can certainly be a handful. Regardless of the situation you’re in, there are certain “musts” you should follow to make sure your pitch goes off without a hitch.