Doing The Impossible: Marketing Controversial Products

When it comes to selling the masses on controversial products, marketers are given a seemingly impossible task. Not only do they have to deal with strict rules and regulations, but they’re constantly bombarded with outcry from nay-sayers willing to do anything to tear them down. From tobacco and alcohol to abortion medications and energy drinks, […]

Continue reading

Merry Marketing!

It’s the most wonderful time of the year! With Christmas only days away, it’s hard to think about anything but this beautiful time of giving and joy. For marketers, this season is one of the top ones to think both creatively and strategically to make the most out of the opportunity where everyone is looking to […]

Continue reading

The Art of Selling

Whether you’re a college graduate applying for jobs or it’s already in your job title, nearly everyone is involved in sales of some sort throughout their life. Like many things in life, practice and experience lead to better sales skills. But, because everyone is involved in personal selling at some point or another, here are a […]

Continue reading

How Women Are Changing The Marketing World

Most people may believe that women wanted to be involved in the world of marketing because they were all about creating pretty brochures and planning parties. Shockingly, marketing is the preferred occupation of many aspiring women. The attraction extends far beyond traditional perceptions.

Continue reading

The Truth About Black Friday: Is it all hype?

Black Friday is the hidden holiday we love and hate. It cuts into family time and our precious sleep, and the past couple years has seen it cut into our turkey consumption as stores have begun opening earlier and earlier. But as we set our tents and lawn chairs up in aisle A3 of Target’s […]

Continue reading

Dress For Success In The Workplace

The phrase “Dress for Success” is one to live by, especially in the workplace. Going into the workforce after graduation is a scary thing, and it’s critical that you know the do’s and don’ts of what to wear, from that big interview at your dream job or even to work on an average day—what you […]

Continue reading

SJFC AMA Students On A Mission

  We’re on a mission to end cancer by 2020. We’re on a mission, and we need your help. Cancer Mission 2020 was started by Gary Mervis, founder of Camp Good Days and Special Times, in 2010 as a grassroots initiative with the ultimate goal of transforming cancer into a chronic illness, rather than an incurable disease. When […]

Continue reading

5 Quick Ways to Improve Your Presence on Social Media

In today’s ever-changing environment,technology and social media, specifically Facebook, Twitter, Instagram, and LinkedIn are playing an increasingly pivotal role in society—in fact,1 in 4 people around the world engage in social media, and by 2017 the number of users is expected to surpass 2.5 billion (eMarketer).

Continue reading

The Do’s and Don’ts of Social Media

In today’s society dominated by technology, social media serves a prominent (and consuming) role. Employers both past and present, friends, family, etc. all have access into your life and because of this it’s crucial to have proper social media etiquette—your personal and profession self will thank you.

Continue reading