How to Become a Top Small Chapter

As our chapter looks to continue our success and grow in the upcoming years, we sought guidance from schools like Carnegie Mellon University, Rowan University, Texas Southern University, and Northwestern Ohio University, who were all ranked in the Top 5 Small Chapters of AMA in 2016.
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Personal Branding: Skipping Into A National Icon

The American Marketing Association had the pleasure of hearing Monica Skipper, VP of Brand Experience at FedEx speak to over 1,400 members of the American Marketing Association this past weekend at the AMA Collegiate Conference in New Orleans.

Skipper kept the large audience engaged by testing their brand recognition using partial sections of logos of some of the world’s most iconic brands like Disney, BMW, and Nike. More, Skipper asked the audience what the first word that came to mind when thinking about each. So, for Disney it was magic and Nike it was shoes. This exercise was a precursor, meant to get the crowd thinking about how each member of the audience should be thinking about themselves as a brand.

The audience was challenged to compare how we view ourselves versus how others view us. An interesting technique Skipper shared to help in creating a personal brand was to follow the phrase be-do-say: be who you are, do what we say using the products and tools we have, and communicate our own personal brand the way we want others to perceive us. This technique allows assurance in the assumption that we are expressing our personal brand the way we would like.

Skipper compared personal branding to FedEx’s brand by saying your personal brand won’t develop over night. FedEx Corporation was incorporated in 1998 and has been evolving their brand ever since. Their long history has allowed the company to create a brand that stays true to who they are. As Skipper said, “consistency over time builds trust and a strong brand.”

After having the pleasure of listening to Monica Skipper speak about FedEx’s and how to create a genuine personal brand, all of the students in the room were left thinking about how they were going to move forward in creating their own positive brand.

For tips on how to do this, go here!

St. John Fisher is Officially Sales Certified

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One of our very own, Matthew Ryle proudly displaying his Sales Certificate!

One of the events that was attended by several students this past week was the Sales Certificate Program. During this program, students received a sales certification after attending two separate sessions where they listened to sales professionals from several companies, including AeroTek, TekSystems, ABC Supply Company, and Northwestern Mutual. Here, a panel of employees from each of the companies talked about the importance of selling, beginning at its most basic forms as well as the foundations of sales: presenting & closing, and report & needs assessment.

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Marketing Club Insights: Fundraising Your Chapter to Success

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At the annual international conference for the brightest young minds in the marketing industry, thousands gathered to hear from the best- both the best professionals and the best students in marketing. Although they were all great and had excellent information, one group caught my attention: the fundraisers.

The idea of raising money in a collegiate setting is downright scary; unless you’re the bookstore or bar, students are hard-pressed to open their wallets. Knowing this, I was to the brim with excitement to hear from some of the students who lead successful collegiate fundraisers.

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Membership Growth In A Student-Run Organization

What’s a student-run organization without any members? What’s any organization without members? The answers simple: nothing.

Eager to learn how to boost our already growing SJFC/AMA chapter, I attended a “leading your chapter to success” session on membership run by four large, successful chapters.

Both surprisingly and unsurprisingly, we already utilize many of the tactics larger chapters use to increase membership. Something that I found particularly unique and am excited to implement next year is trying to hook potential members before they officially start their college careers. By attending open houses and pitching SJFC/AMA to incoming students, we could effectively and efficiently “sell” them on all the benefits of SJFC/AMA, including our annual trip to NOLA.

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My Sales Competition Experience: Selling Under Pressure

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Throughout the weeks leading up to my first and only trip as a college student to the American Marketing Association International Collegiate Conference (AMAICC), I would think of my upcoming trip quite often. But I was not thinking of the warm Louisiana temperatures, or my first Bourbon Street experience, as some of my fellow AMA members likely were. I wasn’t thinking about packing, traveling, or the classes I was going to miss for my week in New Orleans.  Every day, my thoughts would take me down a path of nervousness, reminding me that on Friday, March 18th, I would be competing in the International Sales Competition at AMAICC.

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Marketing Strategy: Can You Think On Your Feet?

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When I signed up for the marketing strategy competition in New Orleans, I had no idea what to expect. Sure, I’ve created marketing plans and competed in mini, timed brainstorming sessions in the past, but up to this point, nothing could compare.

On the morning of March 18th, I, along with Alexis Verone, my co-president of SJFC AMA walked into a conference room [along with over 100 teams from around the world] at The Sheraton New Orleans, filled with sets of piercing eyes, unassuming and apprehensive, and the clock began to tick.

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