Why Brands Are Turning to Snapchat

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How many advertisements do you see in a single day? Probably thousands and advertisers are still trying to get you to see more. This being said, the market is completely oversaturated with these ads and getting a message across to consumers is more difficult than ever. Knowing this, advertisers are getting creative to ensure that their message is getting into the head (and hand) of the consumer.

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The Power of the Personal Brand

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We’ve all come to understand what it means for companies to have an identified brand that they are defined by. What is often overlooked, is the fact that each and every one of us have our personal brand. Every day we share our personal brand whether we realize it or not. When we meet someone for the first time, pass a stranger in the hall, or pick up our groceries, the way we look, speak, behave, as well as what we post online all represent our own personal brand.

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