From October 7-11, SJFC’s American Marketing Association hosted their annual Marketing Week. With the theme “Be The Change,” the focus revolved around how students will engage in and positively impact the modern marketing industry. This week’s calendar was filled with a variety of informative workshops, inspiring guest speakers, fun social events, and community service opportunities! […]
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Inside Google Analytics And All It Has To Offer
At the American Marketing Association International Collegiate Conference (AMAICC), Deepak Aujla, an analytics program manager at Google spoke about Google Analytics. This service allows anyone to track and report website traffic to gain valuable insight on their customers. Aujla talked more in depth about why analytics is important? When to apply it? How So, why are […]
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