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Category Archives: Alternative Marketing

Canva 101

Posted on October 28, 2019October 28, 2019 by Tessa Joseph

Easily create seamless designs with the free online platform Canva. Perfect for students to use, to create the perfect designs for your projects! Canva 101: To begin start by using a Canva pre made template or start from scratch by uploading your own picture. Canva gives you endless options while choosing your templates. Pick from […]

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Fun Summer 2016 Marketing Brought to Light

Posted on August 1, 2016August 1, 2016 by Anna Cuthbert

Are you a big fan of summer? Well, believe it or not, you’re not alone—Marketers love summer too! Whether the marketer is promoting brands at a large music festival, credit cards next to our favorite summer singer, coffee with our favorite Hershey bar, or our favorite Mexican Grill is giving away free chips and guac […]

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3 Reasons Crowdsourcing Matters

Posted on February 22, 2016February 22, 2016 by Erin McNamara

You may be familiar with crowdsourcing campaigns, odds are you’ve encountered more than you realize in your lifetime. Defined as the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community […]

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SJFC AMA Blog

B.R.A.V.I.N.G.

Posted on February 17, 2020February 17, 2020 by Tessa Joseph

B.R.A.V.I.N.G. The following idea of BRAVING from Berne Brown’s Super Soul Sessions: The Anatomy of Trust. The link to the video can be found at the end of this blog. Trust is an essential component of any type of relationship. The foundations for trust consist of several different parts that can be represented using the […]

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Marketing vs. Accounting: Do They Have Anything in Common?

Posted on February 11, 2020November 10, 2023 by Tessa Joseph

To the common folk, marketing and accounting seem like two very separate areas in business. One is the image and representation of the company, while the other is the behind the scenes work with financials and budgets. But they are pretty close, or at least they need to be. Marketers need to be aware of […]

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Regional Conference 2019

Posted on January 13, 2020January 13, 2020 by Tessa Joseph

On Saturday, November 23rd, the St. John Fisher College chapter of the American Marketing Association (AMA) hosted its second annual regional conference. The day was full of networking opportunities, guest speakers, and professional development for students. The theme of the conference was “Be the Change,” echoing the AMA’s theme for their […]

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Life Skills Workshop 2019

Posted on January 8, 2020January 8, 2020 by Tessa Joseph

On Saturday, November 16th, the School of Business hosted its first ever ‘Life Skills Workshop’ an unprecedented event to give students opportunities to learn about critical life skills in order to prepare for the workforce and differentiate themselves in today’s fast paced global economy. The idea for the workshop started with Professor Adam Crandall, who […]

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ICSC 2019

Posted on November 17, 2019November 17, 2019 by sjfcama

2019 International Collegiate Sales Competition On November 6-9, the President of our chapter, Rebecca Brant, attended the International Collegiate Sales Competition (ICSC) in Orlando, Florida, hosted by Florida State University. Competitions She competed in the Sales Roleplay Competition, sponsored by Reliaqest. Students had 15 minutes to convince a fictitious representative from Paycom to continue the […]

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Canva 101

Posted on October 28, 2019October 28, 2019 by Tessa Joseph

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Defining “Business Casual”

Posted on October 28, 2019March 8, 2024 by sjfcama

What is Business Casual? We all know that the business world is everchanging, and with that comes adjustments in traditional business attire. The workplace environment is becoming more laid back but that does not mean one’s professional appearance immediately diminishes. I’m Still Not Sure? There has been confusion regarding what is considered business casual versus […]

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5 Reasons Why Volunteering Is Important

Posted on October 28, 2019October 28, 2019 by Tessa Joseph

Why Volunteer? In today’s world, many businesses are looking for potential employees who embody their company’s image and message. The increase in technology that allows for rapid communication has dramatically increased within the past few decades. This has led to increased pressure on companies to adopt a more sustainable strategy to create strong and positive […]

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Outbound Sales Competition Tips

Posted on October 20, 2019October 28, 2019 by Tessa Joseph

This week during the general meeting we went over some tips and strategies for the AMA Outbound Sales Competition that will be happening during November. The case this year is presented by Sherwin Williams. In the first round, contestants will have 1-3 minutes to set a time to meet with a local contractor, Sam, to […]

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Marketing Week 2019: “Be The Change”

Posted on October 17, 2019November 10, 2023 by Clay Bailey

From October 7-11, SJFC’s American Marketing Association hosted their annual Marketing Week. With the theme “Be The Change,” the focus revolved around how students will engage in and positively impact the modern marketing industry. This week’s calendar was filled with a variety of informative workshops, inspiring guest speakers, fun social events, and community service opportunities! […]

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