SJFC AMA Blog

The SJFC AMA Blog

The latest news, trends and events in the marketing world.

Meet-A-Marketer: Fundraising Tips From Sarah Campagna
Meet-An-Alumni: Christine Martz of AVANGRID
Career Advice From The President of Roberts Communication
Meet-A-Marketer: Katrina Busch of Roberts
Welcome To Crazy Dog T-Shirts!
3 Reasons Crowdsourcing Matters
Neuromarketing: We Can Read Your Mind
Can Valentines Day Be Considered A Holiday?
Meet-A-Marketer: Lauren Dixon
Marketing History: Where Will It Go Next?

SJFC AMA Blog

Meet-A-Marketer: Fundraising Tips From Sarah Campagna

Posted on March 7, 2016March 7, 2016 by Andrew Brown

Fundraising, while it may seem like an intimidating and daunting task, it’s really no different than sales, well, besides the fact that you’re selling an intangible object: the feeling the individual gets from donating [or the recognition they want]. So, if you’re someone who’s timid about asking someone for money, here are a few tips courtesy […]

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Meet-An-Alumni: Christine Martz of AVANGRID

Posted on March 3, 2016March 3, 2016 by Andrew Brown

Christine Martz / kris-teēn / n: adventure seeking, ambitious, driven to succeed, and world traveler. If “Christine Martz” were in the dictionary, this would be exactly what her entry would look like.She works for AVANGRID, one of the North East region’s largest energy producers. As a subsidiary of the Spanish energy company, Iberdrola, Martz was […]

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Career Advice From The President of Roberts Communication

Posted on February 29, 2016February 29, 2016 by Andrew Brown

Looking for career advice from Katrina Busch, current President of Robert’s Communications? Well, you’re in luck because she’s given us five timeless tips that are easy to implement right away.

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Meet-A-Marketer: Katrina Busch of Roberts

Posted on February 25, 2016February 25, 2016 by Andrew Brown

Katrina Busch, now President of Roberts Communications was in the early days of a six to twelve month recovery from a torn ACL when she walked into Roberts for the first time. This remarkable string of events unfolded after Katrina responded to a blind ad in the Democrat and Chronicle in 1997.

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Welcome To Crazy Dog T-Shirts!

Posted on February 23, 2016February 25, 2016 by Andrew Brown

If I had to describe my experience at Crazy Dog T-Shirts in one word it would be Seamless /sēm-les/ a: moving from one thing to another easily without any interruptions or problems. For a company specializing in funny t-shirts, they had absolutely no trouble getting down to business.

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3 Reasons Crowdsourcing Matters

Posted on February 22, 2016February 22, 2016 by Erin McNamara

You may be familiar with crowdsourcing campaigns, odds are you’ve encountered more than you realize in your lifetime. Defined as the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community […]

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Neuromarketing: We Can Read Your Mind

Posted on February 18, 2016February 18, 2016 by Amanda Lee

Mind reading, you may be a skeptic, but rest assured, the knowledge presented here was not pulled from a psychic staring into a magic glass ball. In fact, it reflects an emerging subfield of Marketing, a spin-off of Consumer Psychology, called Neuromarketing. Neuromarketing uses brain imaging […]

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Can Valentines Day Be Considered A Holiday?

Posted on February 14, 2016February 15, 2016 by Andrew Brown

Can Valentines Day be considered a holiday? Well, how exactly do we define a holiday today? According to Merriam-Webster, it’s a day of celebration; a day when most people don’t have to work. Based on that, Valentines Day certainly is a holiday, or […]

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Meet-A-Marketer: Lauren Dixon

Posted on February 11, 2016February 14, 2016 by Andrew Brown

It should have been a relatively ordinary day for Lauren Dixon and her team; sleeves should have been rolled, computers on with fingers typing, and ultimately, work should have gotten done — but as it turned out, Mother Nature had other plans in store for them, and a seemingly ordinary day […]

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Marketing History: Where Will It Go Next?

Posted on February 8, 2016February 9, 2016 by Matthew Ryle

Marketing /’märkediNG/ n. is the action or business of promoting and selling products or services; whether that means sporting goods in today’s modern landscape or food items like grain in primitive societies hundreds or thousands of years ago, marketing, in some form, has been around forever.

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