SJFC AMA Blog

The SJFC AMA Blog

The latest news, trends and events in the marketing world.

Are Fantasy Sports On The Verge Of Taking Over?
Hello, Millennial Generation? Are You There?
SJFC Students Are Champions!
Rivalries In Business: Who’s The Real Winner?
Social Media: One Update Fits All?
Doing The Impossible: Marketing Controversial Products
Three Ways To Get Ahead With Digital Marketing
Merry Marketing!
The Art of Selling
How Women Are Changing The Marketing World

SJFC AMA Blog

Are Fantasy Sports On The Verge Of Taking Over?

Posted on February 2, 2016February 3, 2016 by Matthew Ryle

Sports have always been a major part of our society. In the United States, sports are everything — It’s what brings us together; where we form lifelong friendships; and create memories that’ll last a lifetime. That said, in today’s society, the love, the passion, the obsession with sports has been taken to a completely unprecedented […]

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Hello, Millennial Generation? Are You There?

Posted on January 25, 2016January 26, 2016 by Matthew Ryle

Who are millennials you ask? The answer is, no one quite knows. The millennial generation, generally accepted as anyone born between roughly 1980 and 2000, is a generation plagued by an air of question and misunderstanding from previous generations who don’t quite understand how these […]

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SJFC Students Are Champions!

Posted on January 20, 2016February 25, 2016 by Andrew Brown

Would you believe me if I told you that a team made up of five SJFC accounting students recently came in first place at a national tax competition? Well you should, because the weekend of January 15th saw them do just that at the Deloitte FanTAXtic Competition held in Dallas, Texas.

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Rivalries In Business: Who’s The Real Winner?

Posted on January 18, 2016February 17, 2024 by Erin McNamara

For generations people have been entertained by the epic battles of their time. Whether it was the Capulet’s and the Montague’s in Shakespeare’s Romeo and Juliet, the New York Yankees against the BostonRed Sox, or the Beatles versus the Stones, rivalries are everywhere. However, some of the most epic rivalries of all time are not in sports or […]

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Social Media: One Update Fits All?

Posted on January 11, 2016January 11, 2016 by Alexis Verone

With every update, comes new and improved features…or should I say ‘recycled’ features. I can’t help but notice that certain social channels are starting to look more and more like each other. They are constantly trying to revamp their services to give their users the latest and greatest technology. However, some of their methods have […]

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Doing The Impossible: Marketing Controversial Products

Posted on January 3, 2016January 11, 2016 by Andrew Brown

When it comes to selling the masses on controversial products, marketers are given a seemingly impossible task. Not only do they have to deal with strict rules and regulations, but they’re constantly bombarded with outcry from nay-sayers willing to do anything to tear them down. From tobacco and alcohol to abortion medications and energy drinks, […]

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Three Ways To Get Ahead With Digital Marketing

Posted on December 28, 2015January 11, 2016 by Andrew Brown

As billions ring in the New Year and turn over their preverbal “new leaf,” they’re also forced to adapt to the changing environment around them—but not just people, businesses have to as well.

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Merry Marketing!

Posted on December 18, 2015January 11, 2016 by Ashley Flanagan

It’s the most wonderful time of the year! With Christmas only days away, it’s hard to think about anything but this beautiful time of giving and joy. For marketers, this season is one of the top ones to think both creatively and strategically to make the most out of the opportunity where everyone is looking to […]

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The Art of Selling

Posted on December 7, 2015January 11, 2016 by Erin McNamara

Whether you’re a college graduate applying for jobs or it’s already in your job title, nearly everyone is involved in sales of some sort throughout their life. Like many things in life, practice and experience lead to better sales skills. But, because everyone is involved in personal selling at some point or another, here are a […]

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How Women Are Changing The Marketing World

Posted on December 4, 2015January 17, 2016 by Salvatore LeChase

Most people may believe that women wanted to be involved in the world of marketing because they were all about creating pretty brochures and planning parties. Shockingly, marketing is the preferred occupation of many aspiring women. The attraction extends far beyond traditional perceptions.

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