Dr. Monica Hodis, Associate Professor of Marketing, founded the SJFCAMA chapter in 2010 and has been the academic advisor ever since. Dr. Hodis is a passionate teacher, relentless AMA supporter, and active researcher. She currently teaches Personal Selling and International Marketing, and occasionally Marketing Principles. In her classes she focuses on active engagement and helping students build essential skills, such as critical thinking, collaboration, and communication. Dr. Hodis participates in the service-learning program at Fisher by requiring students in Marketing Principles to write and present comprehensive marketing plans for local businesses in need. Her research is in the areas of digital marketing, online consumer behavior, and branding. Dr. Hodis’ current focus is social media marketing. Two of her studies on social media are listed as Harvard Business Review cases. Her work has been presented at top national and international marketing conferences and published in major academic journals such as the Journal of the Academy of Marketing Science (2014 Best Article Award), Journal of International Management, Journal of Marketing Management, MIT Sloan Management Review, and Business Horizons.